Artificial Intelligence Marketing Technology Manager

2 days ago


Provo, Utah, United States Highmark Health Full time

Job Summary

We are seeking a highly skilled Artificial Intelligence Marketing Technology Manager to join our team at Highmark Health. As a key member of our marketing and experience team, you will be responsible for driving innovation and efficiency through the strategic use of generative AI, machine learning, and predictive analytics.

Key Responsibilities

  • Prototype, test, and implement new marketing uses of AI tools, ensuring alignment with corporate governance and IT policies.
  • Train and support the marketing team in the effective use of AI tools for various functions including content creation, search engine optimization, customer engagement campaigns, and data analysis.
  • Lead AI-driven projects for productivity improvements such as streamlining workflows, automated repetitive tasks, time-tracking, and optimizing project management.
  • Develop AI use cases for strategic differentiation in marketing, including data-driven decision-making, campaign engagement analytics, personalization, immersive experiences, and customer experience enhancement.
  • Regularly evaluate and report on the effectiveness and impact of AI initiatives within the marketing and experience department. Share best practices and lessons learned to support a fast, iterative approach to adopting AI.
  • Ensure all AI implementations adhere to brand, privacy, protection, and security standards.

Requirements

  • 5 years of proven experience in implementing and managing AI technologies in a marketing context.
  • 5 years of experience with innovative problem-solving and strategic planning.
  • 5 years of experience and expertise in data analytics and predictive modeling.

Preferred Qualifications

  • 3 years of familiarity with healthcare industry standards, privacy, security, and compliance requirements.
  • 3 years of experience in project management and process optimization.
  • 3 years of experience in digital marketing, including Search Engine Optimization and content creation.

Skills

  • Strong technical proficiency in generative AI and related technologies.
  • Excellent training and coaching skills for non-technical team members.
  • Adherence to ethical standards, governance, and corporate compliance.
  • Robust analytical and data interpretation skills.
  • Outstanding communication and leadership qualities.
  • Strategic thinking and long-term planning capabilities.
  • Ability to manage cross-functional initiatives and collaborate effectively.

Education

  • Bachelor's degree in computer science, data science, marketing, or related field OR relevant experience and/or education as determined by the company in lieu of bachelor's degree.

Language

English

Travel Requirement

0% - 25%

Physical, Mental Demands, and Working Conditions

Office- or Remote-based

Teaches/trains others

Occasionally

Travel from the office to various work sites or from site-to-site

Rarely

Works primarily out-of-the office selling products/services (sales employees)

Never

Physical work site required

No

Lifting: up to 10 pounds

Constantly

Lifting: 10 to 25 pounds

Occasionally

Lifting: 25 to 50 pounds

Rarely

Pay Range Minimum

$92,300.00

Pay Range Maximum

$170,800.00

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation/gender identity, or any other category protected by applicable federal, state, or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation/gender identity, protected veteran status, or disability.

EEO is The Law

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity

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