Shopper Insights Lead

2 days ago

IL United States Kimberly-Clark Careers Full time
About the Role

We are seeking a highly skilled Shopper Insights Lead to join our team at Kimberly-Clark Careers. As a key member of our customer insights team, you will be responsible for developing and applying deep, data-driven shopper understanding to diagnose and solve complex problems.

Key Responsibilities
  • Strategize and collaborate with cross-functional teams to develop go-to-market plans for Adult and Feminine Care brands.
  • Lead Shopper Insights for the AFC Department business, requiring high levels of influence, collaboration, and strategy-building with internal stakeholders and external customer partners.
  • Develop and deliver actionable insights relative to consumer, shopper, and category trends/behaviors.
  • Create professional and persuasive PowerPoint presentations incorporating data, relevant insights, and information.
About Us

Kimberly-Clark is a leading global consumer goods company with a portfolio of iconic brands, including Huggies, Kleenex, and Cottonelle. We are committed to driving innovation, growth, and impact through our talented professionals.

What We Offer
  • A performance culture fueled by authentic caring and a commitment to sustainability, inclusion, wellbeing, and career development.
  • Flexible work arrangements, including hybrid work options, to empower you to have purposeful time in the office and partner with your leader.
  • A comprehensive benefits package, including medical, dental, and vision coverage, as well as income protection insurance options.
Requirements
  • Bachelor's degree with a concentration in research, marketing, or quantitative analysis/related field.
  • 5+ years of consumer/shopper research experience, inclusive of analytics and/or custom research.
  • Background in identifying key growth opportunities and leveraging existing research to investigate and answer business questions.
Preferred Qualifications
  • MBA or other Master's degree with a concentration in research, marketing, or quantitative analysis/related field.
  • Proven success working with CPG business teams to activate insights with retailers.
  • Digital commerce/total commerce research expertise.

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