VP of Global Marketing Insights and Analytics
2 days ago
Join Bertelsmann's music division, BMG, as we seek a highly skilled VP of Global Marketing Insights and Analytics to lead our team in driving data-driven decisions and growth.
About the Role:We are looking for a seasoned professional with a passion for data analysis and a deep understanding of the music industry. As VP of Global Marketing Insights and Analytics, you will be responsible for developing and implementing a forward-thinking data strategy that maximizes commerce and streaming revenue for frontline, catalog, and international releases across BMG's global music ecosystem.
Key Responsibilities:- Lead a high-performing team of data experts to create actionable insights that empower marketing, commerce, and artist teams to make data-driven decisions.
- Oversee and develop a high-performing Global Marketing Insights & Analytics team, fostering a collaborative culture and aligning team objectives with business goals.
- Define and implement a data strategy that leverages emerging technologies, tools, and data platforms to push the boundaries of what's possible.
- Develop intuitive reports and dynamic dashboards that distill complex insights into clear, compelling stories, guiding business decisions and influencing BMG's global release strategy.
- Leverage social and digital marketing data to craft insightful metrics that measure key performance indicators, working closely with cross-functional teams to drive deeper consumer engagement and elevate the overall consumer experience.
- Extensive experience in data analytics and insights, with proven expertise in analyzing large-scale data sets, particularly in the music, entertainment, or digital media industries.
- Strong knowledge of digital platforms like Spotify, Apple Music, TikTok, and YouTube, with experience optimizing marketing strategies and increasing streaming revenue.
- Demonstrated experience leading and developing high-performing teams, setting strategic goals, and fostering collaboration across departments.
- Deep understanding of marketing analytics and the ability to develop and execute data-driven strategies that enhance audience engagement and revenue growth.
- Proficiency with advanced data analysis tools such as SQL, Python, Tableau, and familiarity with emerging technologies in data analytics.
- A competitive salary range of $150,000 - $180,000 per annum.
- A discretionary annual bonus and applicable benefits.
- A hybrid setup with 3 days in office and 2 days remote.
- Comprehensive medical, dental, and vision coverage.
- A dollar-for-dollar 401(k) match of up to 6% after your first year.
- Flexible time off policy.
- Commuter benefits program.
- Fitness reimbursement program and wellness incentives.
- Complimentary subscription to Headspace.
- Employee Assistance Program.
- Development opportunities, including mentorship programs and LinkedIn Learning.
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