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Audience Insights Specialist

1 month ago

Washington, Washington, D.C., United States Links Global Full time
Job Opportunity

We are seeking a skilled Communications Specialist/Audience Researcher to join our team at Links Global. This role will play a critical part in conducting audience research, analyzing data, and developing targeted communication strategies to support our marketing communications team.

Key Responsibilities:

  • Conduct thorough audience research, including surveys, focus groups, and data analysis, to understand audience preferences, needs, and behaviors.
  • Develop audience segmentation strategies to tailor communication messages and materials for specific target groups.
  • Collaborate with content creators and designers to develop impactful communication materials based on audience insights.
  • Work closely with the marketing communications team to create and implement communication plans that resonate with diverse audiences.
  • Monitor and analyze the performance of communication campaigns, providing data-driven recommendations for optimization.

Requirements:

  • Bachelor's degree in Communications, Marketing, Public Relations, or a related field. Master's degree preferred.
  • At least 5 years of experience in marketing communications, with a focus on audience research and data analysis.
  • Proven experience in conducting audience research, segmentation, and developing targeted communication strategies.

What We Offer:

  • A dynamic and supportive work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.