Product Manager, Brand Ads

4 weeks ago


San Francisco, California, United States Tik Tok Full time
Responsibilities

At TikTok, we're committed to inspiring creativity and bringing joy to our users. As a Product Manager on our Brand Innovation team, you'll play a key role in helping businesses achieve their branding goals through innovative products that leverage TikTok's unique user engagement powers.

  • Design and launch innovative products that help advertisers meet their goals by leveraging TikTok's unique user engagement powers
  • Collaborate with cross-functional teams to define go-to-market strategy and pricing model
  • Develop and maintain a deep understanding of the global advertising market and the needs of advertisers, especially brand advertisers
  • Partner closely with User Product team, engineering team and other cross-functional teams to drive product implementation

Qualifications

  • Bachelor's degree
  • 3+ years of experience as a Product Manager
  • Experience in digital advertising and customer demand, and an understanding of ads delivery strategy
  • Strong sense of logic and critical thinking skills; facts and data-driven approach to problemsolving
  • Strong sense of internet/technical products and curiosity for innovations
  • You are highly analytical and laser-focused on the needs of the user. You are able to define product roadmap despite ambiguity and uncertainty. You are data-oriented but will not freeze if little data is available; you will make a decision.
  • Ability to work in a fast-paced environment

Preferred Qualifications:

  • Major in Computer Science or equivalent science/technical field
  • Experience working in a startup environment
  • MBA degree


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