Senior Product Manager for Ads Platform

4 weeks ago


San Jose, California, United States Tik Tok Full time
Job Title: Senior Product Manager for Ads Platform

About the Role:

We are seeking an experienced Product Manager to develop ads platform products that streamline the ad creation process and improve the overall user journey. This role will focus on enhancing the workflow within TikTok Ads Manager, specifically supporting the Creative performance ads verticals.

Key Responsibilities:

* Recommend and prioritize innovative features to enhance the usability and performance of the platform, ensuring the ad creation experience is seamless and intuitive for these verticals.
* Collaborate with cross-functional teams to identify challenges, define product strategies, and set objectives that align with the needs of Creative performance advertisers.
* Leverage customer feedback, user research, and data analytics to identify opportunities for growth and continuous improvement in the ad creation process.
* Stay up-to-date with ad tech trends and emerging technologies, applying this knowledge to keep TikTok at the forefront of advertising solutions.
* Track and analyze key product metrics to inform product decisions and drive iterative improvements to the ads platform.

Requirements:

* 5+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization.
* Strong knowledge of the online advertising ecosystem, including ad creation, optimization, and bidding.
* Strong problem-solving and analytical skills, with the ability to use data to guide product decisions and improve performance.
* Proven ability to collaborate cross-functionally with engineering, design, data science, and other teams.
* An understanding of performance ads, particularly within creative ad optimization.

About Us:

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

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