Senior Product Manager, Ads

4 weeks ago

San Mateo, California, United States Roblox Full time

About the Role

We are seeking a highly skilled Senior Product Manager to lead the development of our advertising platform at Roblox. As a key member of our product management team, you will be responsible for crafting a strategy for our ad strategy, partnering with third-party demand, verification providers, and other ad tech partners.

Key Responsibilities

  • Guide the technical design and roadmap for Roblox's ad partnership strategy to grow and improve our access to a diverse range of demand sources.
  • Drive the evaluation and selection of eligible third-party demand, verification, audience, and measurement (brand lift) partners.
  • Partner with engineering, DSA, and design to build features that enable Roblox to grow demand while maintaining the quality advertising bar.
  • Devise strategies for managing ad quality, including ad fraud, integrity, and moderation in partnership with third parties.

Requirements

  • Deep familiarity with video ad technology and experience working with brands, agencies, and large media companies.
  • Experience with advertiser ad server products, DSP/SSP products, or other self-service ad platforms.
  • Strong understanding of brand advertising measurement methods such as brand lift, audience verification, and brand safety.
  • Deep understanding of RTB advertising protocols and standards, such as OpenRTB and header bidding.
  • Experience with driving standards with industry organizations such as the IAB, MRC, GARM, and others.

About You

  • Senior Product Manager with a history of working on ad systems.
  • 6+ years of product management experience, with a Bachelor's degree in Computer Science, Engineering, or a similar technical field.
  • E2E owner of the product development life cycle from inception through planning to launch.
  • Opinionated and willing to make calls with limited information. Comfortable advocating for resources and operating in a dynamic, fluid organization.
  • Technical, comfortable delving into product, platform, and implementation details. Engage with engineering beyond just product and user experience needs, and design scalable solutions.
  • Metrics-driven, with proficiency in identifying, tracking, and acting upon metrics using A/B testing methods. Experience identifying indicators and working with engineering and analytics on instrumentation and monitoring.
  • A close partner to engineering and design and proficient in building extremely detailed technical specifications or wireframes.

What We Offer

  • Industry-leading compensation package.
  • Excellent medical, dental, and vision coverage.
  • A rewarding 401k program.
  • Flexible vacation policy.
  • Roflex - Flexible and supportive work policy.
  • Roblox Admin badge for your avatar.
  • At Roblox HQ:
  • Free catered lunches five times a week and several fully stocked kitchens with unlimited snacks.
  • Onsite fitness center and fitness program credit.
  • Annual CalTrain Go Pass.

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