Product Marketing Manager

4 weeks ago


San Francisco, California, United States Canal Service Corp Full time
About the Role

We are seeking a highly skilled Product Marketing Manager to join our team at Canal Service Corp. As a key member of our Marketing team, you will be responsible for developing and executing strategies to drive growth and engagement for our Retailer and Supplier customers.

Key Responsibilities
  • Help create and execute strategies to acquire and retain Retailer and Supplier customers
  • Pitch and deliver on end-to-end marketing campaigns that drive excitement and engagement for our customers
  • Partner with our Paid, Design, Sales, and Product teams to support cross-functional growth initiatives
  • Support our Sales team with top-of-funnel generation, including in-person events, webinars, and high-value gated content
  • Conduct market and user research to track sentiment about Canal and propose opportunities to further our brand
  • Evolving Canal's messaging and positioning to differentiate us in the market
  • Manage product and feature launches, in partnership with Product
  • Be a strong customer champion in influencer go-to-market and product strategies
Requirements
  • 3+ years of experience in product marketing; demand gen; lifecycle, email or digital marketing; product management, or user insights-related fields at a B2B tech company
  • B2B marketing experience and understanding what excellence looks like
  • Autonomous and comfortable in developing strategies on your own
  • Data-driven, curious, and comfortable with both quantitative and qualitative analysis
  • Proactive communicator and are comfortable working in a hybrid environment
  • Team player and a relationship builder, experienced with working cross-functionally
  • Passionate about consumer brands and retail
  • Fast-based and have a bias toward action
What We Offer
  • Competitive compensation packages based on experience
  • Unlimited PTO + 12 company holidays
  • Quality health, vision, dental, and life insurance
  • 401K plans w/ 3% employer contribution
  • Commuter Benefits
  • Home Office Stipends
  • Beautiful two-story office in the heart of San Francisco
  • Dinner provided after 5:30 PM
  • Relocation stipend (if you want to join us by the bay)
  • Home Office Stipend
  • Occupational Accident Insurance
  • Rideshare from office provided after 8 PM
  • Free samples from our amazing brand partners
  • An agile, motivated team based in San Francisco, with the challenging and fulfilling opportunity to help create a completely new kind of online shopping experience
  • And more
Interview Process
  • Initial Meeting: 30 minute video chat with our People Operations
  • Intro to the role and your Experience: 30 minute interview with our Marketing Lead
  • Understanding your Strengths: an "on-site" of sorts. This will be a series of minute interviews with members of our Product, Sales, and GTM teams and one founder, with a focus on learning how your skillset and values fit into Canal's culture.
  • Show us how you think: you'll complete a short assignment that shows us how you approach marketing challenges


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