Marketing Manager

4 weeks ago

Oak Brook, Illinois, United States Ace Hardware Full time
About This Role

The Associate Marketing Manager - Advertising & Media will support Ace's national creative advertising and brand media efforts across all channels and acts as the primary day-to-day lead with Ace's creative advertising agency and secondary with the media agency. The primary responsibilities are to help develop and produce all creative for all national advertising campaigns and media executions as well as support the annual planning/buying process and ongoing changes throughout the year in which this creative is placed. This role leads the strategic brief process, oversees master timelines, and manages all projects from inception to implementation to ensure breakthrough creative is delivered and optimized across media channels. This cross-functional role helps to ensure alignment of media strategy and creative execution across all channels and departments to produce optimal results for Ace.

This position serves as the Ace Brand steward as is responsible to protect and grow brand equity and ensure the brand is represented properly throughout the enterprise.

Key Responsibilities
  • Lead the creative advertising agency and internal teams to develop all campaign marketing assets, including TV, audio, digital, billboards/out-of-home and print advertising, and execute the deployment and monitoring of these assets. Emphasis on TV/online video creation, production and media management of both traditional and online video.
  • Support the Advertising & Media Manager in the national creative development, production, review, and approval process including TV, online video, terrestrial radio, streaming audio, and digital. Ensuring strategic integrity, consistent look, and messaging across tactics.
  • Support the Advertising & Media Manager in the annual media planning and buying process, including activation, measurement, optimization, and updates/changes annually and throughout the year
  • Support the Advertising & Media Manager in ensuring cohesiveness of brand strategy, positioning, messaging and creative across paid and non-paid marketing channels
  • Manage day to day Advertising & Media budget, timelines, activations, executions from sub-agencies within lead strategic agency, plus measurement and success metrics
  • Manage day-to-day budgeting and billing processes for both the Advertising Production and Media budgets, including estimate and invoice processing, monthly projections, contract execution, etc
  • Partner with legal counsel to substantiate all creative communication legal disclaimers for National TV claims in advertising
  • Manage the strategic creative agency to develop and maintain a campaign guide and key assets to ensure full integration of campaigns across all marketing channels
Requirements

You are passionate about strong strategy and creative and its ability to drive business results. You are naturally curious, creative and collaborative. You enjoy owning and driving the process from start to finish both internally and with partner agencies.

Requirements
  • A minimum of 5 years experience in Advertising
  • Previous Agency experience
  • Successful track record of managing multiple agencies and vendor partners
  • A minimum of a bachelor's degree in advertising, marketing or related field Business or related field (commensurate experience considered) preferred.
  • Strong competency in advertising production, editing, and trafficking - experience with TV/online video and production processes
  • Detail-oriented with ability to work within and thrive in a fast-paced multi-project environment
  • Excellent interpersonal and written/verbal communications skills, including the ability to communicate effectively through presentations, one-on-one meetings, e-mails and other correspondence
  • Demonstrated ability to manage a multitude of projects at any one given time, while being able to work with a team and meet respective deadlines
  • Strong ability to work cross-functionally to achieve results

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