Sales Manager

4 days ago

Englewood, Colorado, United States Brookdale Senior Living Full time
Overview

Brookdale Senior Living is seeking a highly motivated and experienced Sales Manager to join our team. As a Sales Manager, you will be responsible for driving sales growth and increasing occupancy levels in our communities.

Responsibilities
  • Participate in on-the-job training experiences to learn new skills and demonstrate increasing proficiency and expertise in sales and marketing responsibilities.
  • Maintain and/or improve upon the occupancy level of the community in accordance with the marketing and business plans.
  • Utilize established sales processes, systems, and forms for sales to perform job duties, track information, compile data and reports, and achieve desired community occupancy goals.
  • Manage the sales process by assisting prospective residents, their family members, and/or advisors in the decision-making process by understanding their needs and educating them about the community's services and programs.
  • Respond promptly to every telephone call, email, and Internet or in-person inquiry.
  • Coordinate and complete all activities needed for a sale and convert deposits to move-ins.
  • Keep management and other key associates abreast of the status of all prospective move-ins.
  • Track and record pre-residency steps to facilitate communication.
  • Coordinate with the business development coordinator/director on a weekly basis regarding business development efforts to meet or exceed the established goals for professional leads asset by the community marketing plan.
  • Develop and maintain relationships with and generate leads through residents, family, and professional referral sources on a weekly basis.
  • Provide information and conduct presentations about community services and programs, market advantages, availability, and other relevant information to meet the needs of prospective referral sources and community groups.
  • Effectively manage community inventory and look for opportunities for increasing revenue and creating other revenue streams.
  • Represent the community and increase awareness through participation in outside events, professional groups, and community involvement in the local market.
  • Use relevant community knowledge and research to plan, coordinate, and implement monthly prospect and/or referral source activities and events as specified by management and the community marketing plan.
  • Follow up and execute sales process with all leads from events.
  • Assist management with resident retention through new resident welcome events, resident referral programs, outside community visits to current hospitalized residents, and other programs as outlined in the marketing plan or by the Regional Sales & Marketing Manager.
  • Partner with management to develop and execute marketing plans and achieve community occupancy goals.
  • Research and provide recommendations for content and delivery of brochures, flyers, press releases, and other forms of media that promote community services.
  • Monitor conversion ratios regarding sales performance and business development calls to direct referral sources and collect and analyze data to prepare weekly and monthly reports.
  • Provide frequent sales performance issue information to management.
  • Maintain working knowledge of lead management systems and use them to maximize sales effectiveness.
  • Inputs all sales and marketing activities in a timely manner and according to systems standards.
Requirements
  • Bachelor's Degree in Marketing, Business, or related field from an accredited college or university is preferred, or equivalent combination of experience and education is required.
  • A minimum of two to five years sales experience, preferably in the retirement industry or medical or pharmaceutical sales, with a proven track record of generating and closing a high percentage of qualified leads is required.
Benefits
  • Frequent car travel requires the incumbent to possess and maintain a valid driver's license.
  • Management/Decision Making: Applies existing guidelines and procedures to make varied decisions within a department.
  • Possesses extensive knowledge of a distinct skill or function and a thorough understanding of the organization and work environment.
  • Has working knowledge of a functional discipline.
  • Knowledge of sales and marketing to include principles and methods for showing, promoting, and selling products or services to include marketing strategy and tactics, sales techniques, and sales control systems.
  • Knowledge of Medicare and Medicaid regulations to include applicable processes for the product line(s) being sold.
  • Knowledge of state regulations impacting or directing the delivery of services.
  • Ability to operate smartphones, personal computers, and related software.
  • Ability to effectively manage time, tasks, and projects in a dynamic environment is required.
  • Ability to build trust and act honestly in relationships with others.
  • Ability to assess and understand customers' expectations, needs, and circumstances.
  • Ability to work effectively with diverse personalities and to treat people with dignity, respect, fairness, and maturity.
  • Ability to effectively listen and communicate verbally and in writing is essential.

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