Integrated Marketing Director, College of Health and Human Services

2 weeks ago

Durham, North Carolina, United States University System Of New Hampshire Full time
Job Summary

We are seeking a visionary integrated marketing expert to lead omni-channel marketing efforts on behalf of the College of Health and Human Services. As a member of the CHHS Executive Leadership Team, you will serve as the dedicated marketing expert and advocate for college priorities with UNH's in-house marketing agency.

Key Responsibilities
  • Develop, present, and execute audience-centric annual marketing plans with clear measures for success that contribute to revenue and other pre-determined success metrics.
  • Leverage working knowledge of the audience, health care industry, higher education industry, and relevant competitive space to identify, develop, and execute initiatives that make audiences think, feel, and act in ways that are beneficial to UNH.
  • Stay current on relevant allied health and nursing, health and social care policy, and health equity topics and issues that should be integrated into marketing efforts.
  • Thoroughly understand the brand equity and develop campaigns, creative, and placement that fully align and strengthen positioning.
  • Collaborate with the Dean and her/his designates as a strategic partner in developing and implementing marketing strategies for the college and its programs and centers.
  • Partner and collaborate with college communications leadership to ensure alignment in marcom efforts and support the development of policies and processes to ensure compliance with branding standards.
  • Lead regular status update meetings with college stakeholders and others to show impact of effort and facilitate alignment with UNH-wide goals/campaigns.
  • Provide consultation to ensure efforts ladder back to overarching integrated marketing plans.
  • Oversee the college's web and social media presence, advertising, and a suite of printed and digital communications for the purposes of recruitment, alumni, and external engagement, and research.
  • Oversee the design and delivery of major college-wide events that contribute to advancing the brand and raising the visibility of the college.
  • Be the trusted expert for the unit's market research, key metrics, and proactively report progress, learnings, and indicated actions to senior leaders within central Marketing, unit, and others routinely.
Requirements
  • Bachelor's degree in advertising, marketing, communications, business, or related field.
  • At least seven years of experience leading communications, branding, marketing, or related functions in a complex organization.
  • Excellent written, oral communication skills.
  • Ability to make high-level decisions and provide marketing advice and communications counsel to colleagues and direct the work of staff and external consultants.
  • Mastery of integrated marketing strategies and tactics across print, digital, and broadcast marketing and communication channels.
  • Familiarity with CRM and e-mail marketing.
  • Proactive, inspiring, and self-directed work ethic with ability to lead a focused team within a large organization.
  • Ability to translate a strategy or concept into effective marketing and communications programs with measurable results.
  • Ability to prioritize, multi-task, and shift priorities as necessary.
  • Ability to provide and receive feedback in a professional and productive manner that strives for continuous improvement of performance.
Preferred Qualifications
  • MBA or master's in marketing or communications.
  • Familiarity with higher education.
  • Experience working with an experiential brand.
  • A record of success navigating dotted line and solid line reporting relationships.

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