Vice President of Brand Strategy
2 weeks ago
We are seeking a visionary leader to spearhead our brand strategy and marketing efforts.
This pivotal role will be responsible for developing and executing comprehensive strategies to enhance brand awareness, drive customer engagement, and support business growth.
The ideal candidate will be a seasoned brand management professional with a strong background in marketing, communications, and leadership, with a proven track record of success in a fast-paced, competitive environment.
Key Responsibilities- Brand Strategy: Develop and implement a robust brand strategy that aligns with the company's mission, vision, and business objectives.
- Brand Planning, Positioning & Messaging: Define and refine brand positioning and messaging to ensure consistency and resonance across all marketing channels.
- Integrated Marketing Campaigns: Lead the creation and execution of integrated marketing campaigns that drive brand awareness, familiarity, and strengthen desired perceptions.
- Visual & Verbal Identity: Oversee the development and maintenance of a compelling visual and verbal brand identity that reflects our brand's values and differentiates it in the marketplace.
- Brand Architecture & Portfolio Strategy: Design and implement a coherent brand architecture and portfolio strategy that supports business objectives and enhances brand equity.
- Brand Marketing & Sponsorship Strategy: Develop and execute innovative brand marketing and sponsorship strategies to drive engagement and loyalty among key stakeholders.
- Brand Governance: Oversee the development of brand governance models and frameworks to guide adoption and application of the brand across the customer and employee journey.
- Cross-functional Collaboration: Work closely with product, sales, communications, and other internal teams to ensure brand consistency and integration across all touchpoints.
- Performance Metrics & Reporting: Establish and monitor brand and campaign KPIs to measure effectiveness and adjust strategies as needed.
- Leadership & Team Development: Lead, mentor, and inspire a high-performing brand marketing team, fostering a culture of creativity, collaboration, and excellence.
- Budget Management: Manage the brand marketing budget, ensuring optimal allocation of resources to achieve strategic objectives.
You're a fit for this role if you have:
- Education: Bachelor's degree in Marketing, Business, Communications, or a related field; an MBA or advanced degree is preferred.
- Experience: 10+ years of experience in brand management, marketing, or related roles, with a significant portion in B2B tech and SaaS environments.
- Leadership: Proven experience in building and maintaining relevancy for historic, storied brands.
- Strategic Thinking: Strong strategic and analytical skills, with the ability to translate insights into actionable strategies.
- Communication: Exceptional communication and presentation skills, with the ability to influence and engage stakeholders at all levels.
- Cross-functional Collaboration: Demonstrated success in managing complex projects and leading cross-functional teams in a fast-paced, highly matrixed environment.
- Industry Knowledge: A passion for innovation and a deep understanding of the latest trends in technology, AI, and digital marketing.
- Creative Mindset: A strong creative orientation, with the ability to bring fresh, innovative ideas to the table.
- Adaptability: The ability to thrive in a high-pressure, competitive environment and adapt to changing priorities.
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:
- Hybrid Work Model: We've adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.
- Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
- Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
- Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters cafe networking.
- Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.
- Purpose Driven Work: We have a superpower that we've never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency.
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