Vice President of Brand Strategy

2 weeks ago

Eagan, Minnesota, United States Thomson Reuters Holdings Inc. Full time
About the Role

We are seeking a seasoned Brand Marketing Leader to spearhead our brand strategy and marketing efforts. As a key member of our marketing team, you will be responsible for developing and executing comprehensive strategies to enhance brand awareness, drive customer engagement, and support business growth.

Key Responsibilities
  • Brand Strategy: Develop and implement a robust brand strategy that aligns with our company's mission, vision, and business objectives.
  • Brand Planning, Positioning & Messaging: Define and refine brand positioning and messaging to ensure consistency and resonance across all marketing channels.
  • Integrated Marketing Campaigns: Lead the creation and execution of integrated marketing campaigns that drive brand awareness, familiarity, and strengthen desired perceptions.
  • Visual & Verbal Identity: Oversee the development and maintenance of a compelling visual and verbal brand identity that reflects our brand's values and differentiates it in the marketplace.
  • Brand Architecture & Portfolio Strategy: Design and implement a coherent brand architecture and portfolio strategy that supports business objectives and enhances brand equity.
  • Brand Marketing & Sponsorship Strategy: Develop and execute innovative brand marketing and sponsorship strategies to drive engagement and loyalty among key stakeholders.
  • Brand Governance: Oversee the development of brand governance models and frameworks to guide adoption and application of the brand across the customer and employee journey.
  • Cross-functional Collaboration: Work closely with product, sales, communications, and other internal teams to ensure brand consistency and integration across all touchpoints.
  • Performance Metrics & Reporting: Establish and monitor brand and campaign KPIs to measure effectiveness and adjust strategies as needed.
  • Leadership & Team Development: Lead, mentor, and inspire a high-performing brand marketing team, fostering a culture of creativity, collaboration, and excellence.
  • Budget Management: Manage the brand marketing budget, ensuring optimal allocation of resources to achieve strategic objectives.
About You

We're looking for a seasoned brand marketing professional with a strong background in brand management, marketing, and communications. You should have a proven track record of success in a fast-paced, competitive environment and be able to lead and develop high-performing teams.

Key qualifications include:

  • Education: Bachelor's degree in Marketing, Business, Communications, or a related field; an MBA or advanced degree is preferred.
  • Experience: 10+ years of experience in brand management, marketing, or related roles, with a significant portion in B2B tech and SaaS environments.
  • Leadership: Proven experience in building and maintaining relevancy for historic, storied brands.
  • Strategic Thinking: Strong strategic and analytical skills, with the ability to translate insights into actionable strategies.
  • Communication: Exceptional communication and presentation skills, with the ability to influence and engage stakeholders at all levels.
  • Cross-functional Collaboration: Demonstrated success in managing complex projects and leading cross-functional teams in a fast-paced, highly matrixed environment.
  • Industry Knowledge: A passion for innovation and a deep understanding of the latest trends in technology, AI, and digital marketing.
  • Creative Mindset: A strong creative orientation, with the ability to bring fresh, innovative ideas to the table.
  • Adaptability: The ability to thrive in a high-pressure, competitive environment and adapt to changing priorities.
What's in it for You?

We offer a comprehensive benefits package, including a hybrid work model, flexible vacation, two company-wide Mental Health Days Off, work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription, retirement, savings, tuition reimbursement, and employee incentive programs.

We're committed to creating a diverse and inclusive work environment where everyone has a chance to contribute and grow professionally. We're proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

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