Director of Digital Growth Strategy

4 weeks ago

Eagan, Minnesota, United States Thomson Reuters Holdings Inc. Full time
About the Role

This is an exceptional opportunity for an experienced leader to take on a key role in driving digital growth and engagement for Law Firm Advertisers and legal self-help services on FindLaw's suite of legal consumer websites.

The Director of Performance Marketing (US Legal Consumer) will lead the development, messaging, and deployment of digital marketing strategies to drive growth in awareness and engagement. This requires a deep understanding of all digital marketing channels, including Paid Advertising, SEO, Social, and Affiliate/Partnership Marketing.

The ideal candidate will have a strong command of data analytics and digital marketing tools to drive FindLaw's consumer demand generation strategy. They will also have years of experience leading diverse teams, developing, managing, and implementing a robust set of performance indicators, advocating for strategic investment, and briefing executive stakeholders on strategy.

In this role, you will:

  • Lead high-performing teams to achieve key business results while providing exceptional coaching, mentorship, and support
  • Develop and implement comprehensive consumer marketing strategies to drive product performance, retention, and brand awareness for our suite of online properties
  • Leverage expertise in diversified audience sourcing (SEO, PPC, Social, Affiliate, etc.) to optimize channel mix, maximize yield of consumer ad spend, and develop and maintain audience quality standards
  • Partner effectively with Product Management, Audience, Analytics, and Technology to support new and existing Attorney Advertising products and direct-to-consumer legal self-help partnerships
  • Assist internal Sales and Marketing teams to position the strength of legal consumer audience and support sell-through of law firm ad inventory
  • Commit to and foster a team culture of continuous testing and learning through data gathering, experiments, and pilots
  • Analyze market trends, consumer behavior, and competitors to identify adjacent and new opportunities for growth and improvement
  • Monitor and concisely report to leadership on key performance metrics, providing insights and recommendations for improvement
About You

We're looking for a seasoned marketing leader with a track record of success in driving digital growth and engagement. The ideal candidate will have:

  • Bachelor's degree in Marketing, Business, or a related field; MBA preferred
  • 10+ years of experience in leading full-funnel marketing strategies to a consumer audience, with a focus on performance marketing (Paid, SEO, Social, Email, etc.) and conversion
  • Demonstrated success in forecasting and managing a $10M+ performance marketing budget, with clear evidence of impact to customer/business
  • Demonstrated success in working with Technology to implement performance marketing improvements on enterprise site properties (50M+ annual users)
  • Demonstrated success in developing and executing performance marketing strategies that drive growth and engagement
  • Proven experience managing teams through strong leadership and interpersonal skills, with a demonstrated history of retaining key talent and maintaining high employee satisfaction
  • Demonstrated success in working with Executive stakeholders to advocate for strategic marketing investment, develop financial/performance reporting, and track/report on marketing impact
What's in it for You?

We offer a competitive salary of $120,000 - $180,000 per year, depending on experience, plus a comprehensive benefits package, including hybrid work model, wellbeing programs, and opportunities for professional growth and development.

Join our inclusive culture of world-class talent, where we're committed to your personal and professional growth through:

  • Hybrid Work Model: Flexible working environment with 2-3 days a week in the office, depending on the role
  • Wellbeing: Comprehensive benefit plans, flexible and supportive benefits for work-life balance, and resources for mental, physical, and financial wellbeing
  • Culture: Globally recognized and award-winning reputation for equality, diversity, and inclusion, flexibility, work-life balance, and more
  • Learning & Development: LinkedIn Learning access, internal Talent Marketplace, and opportunities to work on projects cross-company
  • Social Impact: Ten employee-driven Business Resource Groups, two paid volunteer days annually, and Environmental, Social, and Governance (ESG) initiatives for local and global impact

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