Digital Marketing Specialist

2 weeks ago

Irvine, California, United States LeadAdvisors Full time

About LeadAdvisors

Welcome to LeadAdvisors, where innovation meets excellence in the digital landscape. We specialize in two main areas: business process outsourcing (BPO) and digital content marketing. Our expertise in BPO allows us to handle campaigns for brands across the United States, delivering exceptional results and driving growth for our clients.

In the digital space, we excel in content marketing, technical SEO, guest blogging, media outreach, conversion rate optimization, UX design, and sales funnel strategy. Our dedicated professionals tirelessly create and implement strategies that enhance our client's online presence, improve search engine visibility, and generate high-quality leads.

About This Role

We are a growing personal finance company specializing in personal loans, committed to helping our clients achieve their financial goals. We believe in using technology to enhance customer experiences and are looking for an Email & SMS Marketing Specialist to join our dynamic team.

Digital Media Email/SMS Marketing Specialist

As our Email and SMS Marketing specialist, you'll play a vital role in engaging our leads and customers through creative and targeted email and SMS campaigns. You'll be responsible for crafting compelling content, segmenting audiences, and using analytics to drive campaign success.

Key Responsibilities
  • Design and implement direct email marketing campaigns to nurture leads and retain customers.
  • Develop and manage SMS marketing strategies through Twilio Studio, ensuring personalized and timely communication.
  • Create visually appealing email templates that align with our brand and engage our target audience.
  • Segment email and SMS lists based on behavior, loan interests, and customer journey stages.
  • Analyze campaign performance and adjust strategies based on insights to improve engagement and conversions.
  • Ensure all campaigns comply with legal regulations and best practices.
Qualifications
  • Proven experience in email and SMS marketing, preferably in the Financial Services sector.
  • Strong knowledge of Mailchimp, Twilio Studio, or similar platforms.
  • Excellent copywriting and design skills to craft engaging content and creatives.
  • Ability to analyze data and use insights to optimize campaign performance.
  • Knowledge of marketing regulations (GDPR, CAN-SPAM, TCPA) and their application in financial services.
  • Self-starter with a keen eye for detail and the ability to manage multiple projects simultaneously.

What We Offer

  • Competitive salary and benefits package.
  • Flexible working hours and the opportunity to work remotely.
  • A dynamic and supportive team environment.
  • Opportunities for professional development and growth.

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