Field Marketing Manager

4 weeks ago

Bellevue, Washington, United States Freshworks Full time
Job Description

Freshworks is seeking a dynamic and experienced Field Marketing Manager to join our team in the NA region. The successful candidate will be responsible for developing and executing marketing programs and events to drive awareness, generate leads, and support sales efforts.

The ideal candidate will have a strong background in field marketing, event marketing, or a related field, with a proven track record of planning and executing successful marketing programs and events. They will be a strategic thinker with excellent written and verbal communication skills, and the ability to articulate complex ideas clearly and persuasively.

The Field Marketing Manager will work closely with sales, marketing, and other cross-functional teams to align on goals, messaging, and strategies. They will be responsible for managing end-to-end event logistics, including venue selection, budgeting, promotion, registration, and post-event follow-up.

The successful candidate will have a passion for driving business impact and a data-driven approach to decision-making. They will be self-motivated and results-oriented, with a strong ability to manage multiple priorities and meet deadlines.

Freshworks offers a competitive compensation package, including a base salary range of $136,800-196,650 USD, plus variable compensation. The company also offers a range of benefits, including flexible time off, commuter benefits, and wellness benefits.

At Freshworks, we are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities, and the business.

Key Responsibilities
  • Develop and execute field marketing plans to support business objectives and revenue targets in the NA region.
  • Collaborate with sales, marketing, and other cross-functional teams to align on goals, messaging, and strategies.
  • Plan and execute a variety of events, including seminars, workshops, conferences, and webinars, to engage prospects and customers.
  • Manage end-to-end event logistics, including venue selection, budgeting, promotion, registration, and post-event follow-up.
  • Drive attendance and lead generation through targeted outreach, email campaigns, social media, and other marketing channels.
  • Measure and analyze the performance of field marketing programs and events, providing insights and recommendations for optimization.
  • Build and maintain relationships with key stakeholders, including customers, partners, industry influencers, and sales teams.

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