Email Marketing Program Manager

4 weeks ago


Bellevue, Washington, United States Imettle Consulting LLC Full time
Job Description

Email Marketing Program Manager

Job Summary:

We are seeking a highly skilled Email Marketing Program Manager to join our team at Imettle Consulting LLC. The successful candidate will be responsible for coordinating and executing digital marketing programs, including ownership of the build and deployment of various marketing programs.

Key Responsibilities:

Coordinate with various teams to create a cohesive marketing calendar

Perform and support all marketing campaign efforts, including segmentation, HTML production/testing, and quality assurance of all outbound campaigns

Collaborate with other teams to maximize available resources for client support and successful outcomes

Track ongoing progress of projects and deliver timely updates to clients

Manage all technical aspects of marketing automation and CRM integration

Be knowledgeable on digital marketing best practices, technologies, and trends

Monitor internal testing results and industry best practices

Leverage campaign management best practices to optimize campaign performance

Requirements:

10+ years of campaign management skills

Ability to multitask effectively and work cross-functionally

8+ years of experience with SFMC, AEM, ACS, HubSpot, Eloqua

Experience as a project manager in an agile project environment

Content/HTML experience, content testing, and QA

Ability to thrive in a fast-paced, fluid environment

Intermediate MS Excel

Ability to multi-task and manage stakeholders within a dynamic business environment

Extensive understanding of digital marketing business practices

Knowledge of end-to-end campaign management processes

Excellent technical and analytical skills with strong business acumen

Previous experience working with Microsoft will be an added advantage

Passion to drive improvement in the overall customer experience

Experience working across multiple agencies/stakeholders and teams

Basic to intermediate SQL skills and ability to query multiple data sources for debugging and troubleshooting

Familiar with project management tracking tools like Azure Dev Ops, MS Projects, Jira, etc.

Experience managing a team is a plus

Motivate the team and manage deliverables on a day-to-day basis

Qualifications:

10-12 years of experience

Bachelors or Master's Degree



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