Email Marketing Program Manager
4 weeks ago
Email Marketing Program Manager
Job Summary:
We are seeking a highly skilled Email Marketing Program Manager to join our team at Imettle Consulting LLC. The successful candidate will be responsible for coordinating and executing digital marketing programs, including ownership of the build and deployment of various marketing programs.
Key Responsibilities:
Coordinate with various teams to create a cohesive marketing calendar
Perform and support all marketing campaign efforts, including segmentation, HTML production/testing, and quality assurance of all outbound campaigns
Collaborate with other teams to maximize available resources for client support and successful outcomes
Track ongoing progress of projects and deliver timely updates to clients
Manage all technical aspects of marketing automation and CRM integration
Be knowledgeable on digital marketing best practices, technologies, and trends
Monitor internal testing results and industry best practices
Leverage campaign management best practices to optimize campaign performance
Requirements:
10+ years of campaign management skills
Ability to multitask effectively and work cross-functionally
8+ years of experience with SFMC, AEM, ACS, HubSpot, Eloqua
Experience as a project manager in an agile project environment
Content/HTML experience, content testing, and QA
Ability to thrive in a fast-paced, fluid environment
Intermediate MS Excel
Ability to multi-task and manage stakeholders within a dynamic business environment
Extensive understanding of digital marketing business practices
Knowledge of end-to-end campaign management processes
Excellent technical and analytical skills with strong business acumen
Previous experience working with Microsoft will be an added advantage
Passion to drive improvement in the overall customer experience
Experience working across multiple agencies/stakeholders and teams
Basic to intermediate SQL skills and ability to query multiple data sources for debugging and troubleshooting
Familiar with project management tracking tools like Azure Dev Ops, MS Projects, Jira, etc.
Experience managing a team is a plus
Motivate the team and manage deliverables on a day-to-day basis
Qualifications:
10-12 years of experience
Bachelors or Master's Degree
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