Digital Commerce and Marketing Director
4 weeks ago
Goldbug is a leader in the infant and children's accessories market, and we're seeking a highly skilled Director of Digital Commerce and Marketing to join our team.
Job SummaryThe Director of Digital Commerce and Marketing will oversee all aspects of our digital commerce, including e-commerce channels, marketplaces, and Amazon. This role is responsible for developing and implementing profitable digital growth strategies, including marketing investments, assortment and merchandising planning, and managing the e-comm P&L.
Key Responsibilities- Develop and implement all growth strategies across e-commerce channels, including marketplaces, wholesale .com, and GoldBug DTC site.
- Set yearly, quarterly, and monthly plans for revenue, spend, and product assortment launch strategies.
- Manage P&L for all online channels to achieve revenue targets, margin targets, and delivery timelines.
- Manage and optimize performance of ad and marketing efforts to drive traffic and conversion.
- Partner closely with Merchandising, Design, Product Development, Sales, and Production Planning teams to execute on the above.
- Research and understand market trends with the ability to read and react quickly.
- Strong understanding of consumer behavior and ability to collaborate on consumer insight work.
- Manage product assortment, forecasting, and inventory planning alongside production planning and logistics teams.
- Manage external paid media agencies to drive results.
- Knowledge of retailer marketplaces, including Walmart and Target, and ability to interact directly with accounts and sales partners to build strategies that impact growth.
- Plan and develop new processes for DTC efforts, including marketing, customer acquisition & retention, and newsletters.
- Partner closely with marketing partners to ensure consistency across .com channels, social media, and other marketing channels.
- 10+ years of e-commerce experience, including marketplaces & DTC.
- 5+ years of management experience.
- Deep understanding of 3P best practices, including paid marketing, SEO, product pages, and promos.
- Experience building digital merchandising assortments and strategies.
- Proven track record of launching new products and scaling existing businesses within Amazon and other marketplaces.
- Strong ability to analyze data and develop recommendations based on analysis.
- Experience leading and activating digital marketing initiatives for DTC and with marketplace partners.
- Must be okay with a dog-friendly office.
- Location: Hybrid, Denver, CO.
- Salary Range: $130-$160k.
- Status: Full-Time.
- Reports to: Chief Merchandising Officer.
- Benefits include: Medical, Dental, Vision, Life Insurance, Disability Insurance, Flex spending account, 401k with matching, paid vacation, paid sick/personal leave, paid eco-pass.
Goldbug is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
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