Senior Marketing Director

3 weeks ago


New York, New York, United States Thirty Madison Full time
Job Title: Senior Marketing Director

Thirty Madison is a family of specialized healthcare brands devoted to creating exceptional patient outcomes. We are seeking an experienced Senior Marketing Director to lead our marketing function and team at Thirty Madison.

As the head of marketing, you will be responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, customer engagement, and revenue growth for our businesses. You will work closely with senior leadership to align marketing efforts with company goals and objectives.

Key Responsibilities:
• Develop and execute a comprehensive marketing strategy (short and long term) aligned with the company's goals
• Lead, mentor, and manage a dynamic marketing team, fostering collaboration & innovation, professional development, and a high-performance culture
• Maintain a deep understanding of our target audience, their behaviors, pain points, and preferences, ensuring that our messaging resonates
• Drive innovation across the team by identifying and testing new areas of opportunity for growth
• Take our brand to the next level through differentiated positioning, creative, and awareness-driving tactics
• Effectively leverage data and analytics to create actionable plans that result in market growth, engagement, retention, and margin increase

Requirements:
• BS/BA in Marketing, Business Administration, or a related field
• 12+ years of experience of marketing experience required, with experience working with C-level executives and Board members
• Demonstrated experience in building brands, managing creative expression, driving brand awareness, and fostering brand loyalty and community engagement

Benefits:
• Annual Incentive Plan + Stock Option Package
• Robust and affordable Medical, Dental, and Vision plan options
• Flexible time off policy

Salary: $240,000 annually

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