Director of Digital Marketing

3 days ago


New York, New York, United States AEG Full time
Job Overview

The Sr. Director of Owned Channels and CRM is a senior marketing leader who oversees the development and deployment of marketing campaigns across owned channels to engage and retain MLS fans.

Key Responsibilities
  • Lead the strategy, campaign calendar, deployment and optimization of owned channels, push, sms and email at MLS.
  • Champion the League's CRM strategy, continually seeking opportunities for optimization, alignment and new areas of growth.
  • Implement data-first strategies to optimize customer engagement and satisfaction with MLS.
Requirements
  • Bachelor's Degree required.
  • 10+ years of hands-on experience, including management in CRM, owned channel, email marketing or similar.
Estimated Salary: $145,000 - $185,000 per yearBenefits
  • Comprehensive medical, dental, and vision coverage.
  • Generous PTO.
  • Hybrid office/remote work schedule.


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