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VP/Director, Cross Channel Investments Strategist

2 months ago

Chicago, Illinois, United States Publicis Groupe Full time
Job Title: VP/Director, Cross Channel Investments

We are seeking a seasoned media investment professional to lead our cross-channel investment efforts. As VP/Director, Cross Channel Investments, you will be responsible for providing strategic guidance and oversight to our channel investment teams, ensuring a consistent go-to-market approach and creating synergies with our media strategy and Data and Analytics teams to drive campaign success.

Key Responsibilities:
  • Develop and implement tactical plans that align with our media strategy and drive business results
  • Manage budgets across channels to maximize profitability and exceed client goals
  • Oversee total dollars in market, monitoring pacing and navigating over and underspends by channel
  • Lead cross-channel budget shift decisioning and leverage historic analytics to inform investment strategies
  • Partner with media partners to build relationships and negotiate deals that drive value for our clients
  • Oversee the work of multiple channel specialists, providing strategic guidance and oversight
  • Serve as a central point of contact for clients and internal teams for the client investment portfolio
Requirements:
  • 10+ years of media planning and buying experience, with a strong focus on performance media
  • Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent
  • Analytical background and comfort with data and numbers
  • 5+ years of people management experience, overseeing five or more reports in an account management/client services team
  • Deep industry relationships with ad tech firms, brand teams, and publisher partners
  • Excellent negotiation skills and ability to add incremental value for our clients
About Us:

We are the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media, and strategy capabilities. We deliver ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing, and Total Commerce.