Strategic Media Director

2 days ago


Chicago, Illinois, United States Publicis Groupe Full time
Job Title: Vice President, Integrated Media Strategy and Planning

At Publicis Collective, we believe in creating fully integrated cross-discipline teams that put our clients at the center. Our model and culture enable us to provide best-in-class services in a fluid and modular way.

We use living data to create brand movements at the speed of people's lives. Our teams move faster, create movements, and deploy real-time data that connects world-class creative to content and media in service of growth and ROI.

About the Role:

The Vice President, Integrated Media Strategy and Planning plays a key role in leading media strategy and providing thought leadership for a high-profile client account.

This role is responsible for developing innovative media solutions, overseeing the execution of integrated media plans, and ensuring the agency's work exceeds client expectations.

The VP will serve as a key client contact, driving strategy, building relationships, and mentoring a talented team of media professionals.

Key Responsibilities:
  • Serve as key primary media lead for senior-level client contacts, providing strategic direction and maintaining strong client relationships.
  • Oversee the development and execution of holistic, cross-channel media strategies to meet client business objectives.
  • Lead the team in delivering innovative media solutions that challenge the status quo and drive business results.
  • Manage, mentor, and develop a team of media planners and strategists, fostering collaboration and high performance.
  • Collaborate with the client and SVP to establish and manage annual budgets, ensuring optimal allocation of resources.
  • Partner with internal teams across investment, data, and analytics to create integrated solutions.
  • Lead the development of client presentations, insights, strategic updates, and POVs, ensuring clarity and impact.
  • Stay ahead of industry trends, technologies, and media innovations, ensuring that the team and client remain competitive.
Requirements:
  • 12-14 years of media planning and buying experience, with progressive responsibility across digital and traditional media.
  • Proven ability to manage and grow high-profile client relationships, delivering exceptional media strategies that drive results.
  • Extensive experience with all media types, including digital, programmatic, national and local TV, print, radio, OOH, and more.
  • Strong leadership and team management skills, with experience overseeing and developing talent at various levels.
  • Excellent communication, presentation, and negotiation skills.
  • Demonstrated critical thinking and problem-solving skills.
  • Fluency with media planning tools and a solid understanding of data and analytics to inform strategy.

Publicis Collective is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived characteristics protected by applicable federal, state, or local laws and ordinances.



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