Director of Digital Channel Strategy

7 days ago

Chicago, Illinois, United States Institute of Food Technologists Full time

Job Summary

The Institute of Food Technologists is seeking a highly skilled and experienced professional to lead its digital channel strategy and implementation efforts. As the Director of Digital Channel Strategy, you will be responsible for creating and executing a comprehensive strategy that drives audience understanding and awareness, informs digital communication channels, and expands engagement with IFT audiences.

Key Responsibilities

  • Develop and implement a digital channel strategy that aligns with IFT's business objectives and audience needs
  • Lead cross-functional teams to collaborate and understand interdependencies across IFT, ensuring seamless execution of digital channel strategies
  • Oversee the development and execution of IFT's digital marketing and communications channels, including the website, email marketing, social media, podcasts, and emerging channels
  • Use data and analytics to refine and improve digital channel strategies and implementation, ensuring data-driven decision making
  • Collaborate with internal stakeholders to share data and insights, ensuring alignment of content through digital channels, publications, and beyond
  • Develop and manage content, including identifying, sourcing, creating, and delivering timely and compelling content and news to IFT audiences through multiple media channels
  • Establish a robust program of marketing data management and insights, serving as the central source and champion for consistent sharing of information and use of data to drive decision making
  • Align IFT's marketing insights and measurement approach to channels and content, ensuring consistent measurement of performance and continuous evolution based on findings
  • Direct the strategy and implementation of IFT's organic and paid social media presence to drive awareness, foster engagement, and deepen relationships with food science and innovation professionals
  • Partner with Marketing & Communication team members to work cross-functionally across all of IFT to educate staff about the strategy behind how we use IFT Marketing & Communication channels and how their work integrates and aligns
  • Provide regular reports and insights to senior leadership on channel performance and ROI
  • Develop new and enhance existing Marketing & Communication channels to more effectively engage with audiences or create efficiencies within the team
  • Implement tools, processes, and resources to drive consistency and best practices across IFT channels, as well as specific groups such as Sections, Divisions, Resource Groups, etc.
  • Introduce innovative communication approaches by remaining current with new tools, benchmarking, and developing the ongoing evolution of IFT Marketing & Communication channels
  • Work cross-functionally with both internal and external partners to develop and manage creative and meaningful content and stories that engage IFT customers and members, ensuring the right placement in the right channel at the right time to increase engagement and knowledge
  • Serve as an advisor to Marketing & Communications peers, senior leaders, and other partners on the best uses for digital channels and content to reach the right audiences and meet business objectives
  • Keep abreast of emerging science, new technologies, marketplace shifts, food industry developments, and consumer trends
  • Monitor and evaluate other channels, both IFT-owned and external, serving the same audiences
  • Direct the timing and development of channel engagement surveys and analyze the results to use to determine planning and engagement strategies
  • Oversee contractor and agency/vendor relationships, including contract negotiations, renewals, and overall management of goals and deliverables with these third parties
  • Build strong relationships with internal departments and lead cross-departmental teams in developing channels that attract and retain members and customers worldwide, reflecting IFT's role in convening the food system
  • Stay up to date on technology industry news and trends, identifying and leveraging key marketing, social media, communications, and engagement channels accordingly
  • Ensure compliance with industry and legal regulations and best practices, and adherence to company processes and procedures
  • Responsible for hiring, training, onboarding, and performance management of the team
  • Ensure the availability of technical talent by identifying and coordinating cross-training for team members on all critical processes
  • Cultivate an environment that allows for a strong and productive employee experience

Management Responsibilities

  • Manage 2-3 team members focused on audience insights, channel management, and strategy

Required Education and Experience

  • Bachelor's degree in public relations, marketing, communications, or equivalent
  • 8+ years progressive communications career growth, including content and channel strategy, social media management, and marketing and communications data analysis and insights
  • Fluency in existing and emerging digital privacy rules

Preferred Experience

  • Deep experience managing integrated channels strategy, including building, managing, and directing website and other digital platforms
  • Professional experience in the health (pharmaceutical/medical), science, or food industries strongly preferred

Other Duties

This position, and all others at IFT, may be modified at any time. To ensure operational efficiency and meet the changing needs of our customers and our business, other duties may be assigned as needed.

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