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Senior Manager of Digital Marketing

2 months ago

Birmingham, Alabama, United States Hibbett Retail, Inc. Full time
Job Summary

The Senior Manager of Digital Marketing is responsible for developing and executing comprehensive digital marketing strategies that enhance brand awareness, engage the organization's audience, and drive traffic to the organization's online and physical stores.

Key Responsibilities
  • Leads digital marketing strategy for all Hibbett corporate digital channels.
  • Develops and implements comprehensive digital marketing strategies to enhance brand visibility, grow the organization's online community, and drive customer engagement.
  • Creates and implements high-quality, engaging content for various digital platforms, including websites, blogs, email newsletters, and social media.
  • Plans and executes digital marketing campaigns, promotions, and contests that align with marketing goals and product launches.
  • Monitors digital channels, responds to comments and messages, and fosters positive relationships with the organization's online community.
  • Tracks, analyzes, and reports on digital marketing performance using key metrics to measure the success of campaigns and inform future strategies.
  • Works closely with marketing, design, and product teams to ensure cohesive messaging and branding across all channels.
  • Stays up-to-date with the latest digital marketing trends, tools, and best practices to keep the organization's digital marketing efforts current and effective.
  • Identifies and engages with influencers and brand advocates to expand the organization's reach and enhance the brand reputation.
  • Protects the company's assets and financial information by ensuring the accuracy and effectiveness of internal control procedures and informing management and/or appropriate officials of potential fraud risk.
  • Measurable Outcomes: Digital marketing follower and engagement growth. Digital marketing influencer program growth and Co-Op revenue generation.
  • Travels up to 25% of the time.
  • On call duties: After hours and weekends.
Supervisory Responsibilities
  • Directly supervises digital marketing team members. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Qualifications
  • Bachelor's degree in Marketing, Communications, a related field, or equivalent experience.
  • Seven plus years of experience as a Digital Marketing Manager or similar role in retail. Three plus years of management experience.
  • Knowledge of SEO and web traffic metrics.
  • Experience with digital marketing advertising and paid campaigns.
  • In-depth knowledge of digital marketing platforms, tools, and best practices.
  • Strong content creation skills, including writing, graphic design, and video production.
  • Excellent communication and interpersonal skills.
  • Ability to analyze data and derive actionable insights.
  • Creative thinking and problem-solving abilities.
  • Strong organizational and project management skills.
  • Familiarity with customer relationship management (CRM) systems. Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva).