Senior Marketing Specialist
4 weeks ago
RxBenefits, Inc. is seeking a skilled Demand Generation Specialist to execute B2B marketing programs that drive company growth. The ideal candidate will have a strong background in marketing and project management, with experience in campaign execution, lead nurturing, and product upsell.
Key Responsibilities:
- Collaborate with cross-functional teams to align on campaign objectives and timelines
- Conduct SEO research to optimize campaigns and content for target audiences
- Manage demand generation projects, including campaign scheduling and Asana project management
- Deploy integrated B2B demand generation campaigns across various channels
- Nurture leads through the funnel and drive renewals
- Execute product upsell campaigns to drive uptake of key solutions
- Track and report campaign performance metrics
Requirements:
- Bachelor's degree in communications or marketing
- 3+ years of experience in B2B marketing campaign execution
- Mid-level to expert SEO research and mechanics
- Demonstrated success running digital marketing programs, including LinkedIn and Google Ads
- Strong organizational and prioritization skills, with attention to detail
- Proficient in MS Word, Excel, and PowerPoint
- Comfortable navigating Salesforce CRM, Pardot, Hubspot, or another Marketing Automation Platform
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Birmingham, Alabama, United States SCA Health Full time{"h1": "Senior Market Accountant", "h2": "Job Summary", "p": "We are seeking a highly skilled Senior Market Accountant to join our team at SCA Health. As a key member of our accounting team, you will be responsible for performing month-end close procedures, analyzing facility-level financial statements, and communicating with stakeholders on financial...
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