Digital Marketing Strategist

3 weeks ago


Birmingham, Alabama, United States Sapient Full time
Job Title: Digital Marketing Strategist

Job Summary:

We are seeking a skilled Digital Marketing Strategist to join our team at Sapient. As a Digital Marketing Strategist, you will play a pivotal role in shaping the brief and strategically evaluating early concepts all the way through to final deployment and evaluation of work.

Key Responsibilities:

* Support the development of deliverables such as personas, customer journeys, communication architectures, interactive/connection/touch-point plans, campaign plans, and program strategies
* Contribute to the development of digital marketing strategy for client's channels and experiences from insight definition to program strategy, creative briefing, and performance/reporting insights
* Develop a deep understanding of the clients' category, their unique business dynamics within the category, and their consumer to drive program opportunity identification
* Develop, conduct, and apply primary research techniques (quantitative and qualitative) to unearth insights that spark the creative process
* Partner with cross-functional teams and creative specialists in the collaborative development of individual programs and campaigns
* Partner with Data Science/analytics to elevate observations into actionable recommendations built on insight

Requirements:

* Experience developing digital marketing programs rooted in consumer behavior and 1st party data insights
* Ability to think and act both strategically and tactically
* Demonstrates strong written and verbal presentation skills
* Synthesize qualitative and quantitative input from multiple sources to generate insights
* Innate curiosity and aptitude to learn about marketing, brands, advertising, communications, culture, people, etc.

What We Offer:

* Paid Family Care for parents and caregivers for 12 weeks or more
* Monetary assistance and support for Adoption, Surrogacy and Fertility
* Monetary assistance and support for pet adoption
* Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
* Tuition Assistance
* Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
* Matching Gifts programs
* Flexible working arrangements 'Work Your World' Program encouraging employees to work from anywhere
* Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
* Business Resource Groups that support multiple affinities and alliances

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