Senior Director of Field Marketing

4 weeks ago

Birmingham, Alabama, United States OneStream Software Full time
Job Summary:

The Senior Director of Field Marketing will lead and manage a team of field marketers to drive demand and build brand awareness within North America and LATAM. This role requires a strategic thinker with a strong background in marketing, excellent leadership skills, and the ability to work cross-functionally to achieve business objectives.

Key Responsibilities:

Develop and execute a comprehensive field marketing strategy that aligns with overall company goals
Lead, mentor, and manage a team of seasoned field marketers to ensure successful implementation of marketing programs
Collaborate with sales, product marketing, and corporate marketing teams to ensure alignment and integration of marketing strategies
Analyze market trends, customer insights, and competitive landscape to inform marketing strategies and initiatives
Communicate strategy to team, measure performance regularly, adjust plans as needed to reach goals

Account-Based Marketing (ABM):

Design and implement ABM strategies to target high-value accounts and drive hyper-personalized marketing efforts
Collaborate with campaigns and sales teams to identify target accounts and develop tailored marketing plans
Develop many-to-1, 1-1 campaign playbooks for use in the field
Measure and optimize campaigns to ensure effectiveness and achieve desired outcomes

Program Management:

Oversee the planning and execution of regional marketing programs, events, and campaigns to drive demand generation and pipeline growth
Develop and manage field marketing budgets, ensuring efficient use of resources and maximizing ROMI
Measure and report on the effectiveness of field marketing programs, using data to continuously improve and optimize efforts

Stakeholder Engagement:

Build and maintain strong relationships with NA SVP Sales, and regional sales teams to ensure marketing efforts support sales objectives
Serve as a key liaison between the field and other marketing teams, ensuring consistent communication and collaboration and maximizing efficiency
Build and maintain strong relationships with Strategic Alliances team to communicate plans and collaborate on joint activities

Requirements:

Bachelor's degree in Marketing, Business, or a related field; MBA preferred
12+ years of experience in marketing, with a focus on field marketing, demand generation, and ABM
Proven track record of leading and managing successful marketing teams
Strong strategic thinking, analytical, and problem-solving skills
Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization
Experience in B2B marketing, preferably within the technology or software industry
Ability to travel as needed to support field marketing activities and team management

About OneStream Software:

OneStream is how today's Finance teams can go beyond just reporting on the past and Take Finance Further by steering the business to the future. It's the only enterprise finance platform that unifies financial and operational data, embeds AI for better decisions and productivity, and empowers the CFO to become a critical driver of business strategy and execution. Our vision is to be the operating system for modern finance, digitizing core financial functions and empowering the CFO to become a critical driver of business strategy. To learn more visit www.onestream.com.

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