Digital Presence Manager

1 month ago


Birmingham, Alabama, United States Main Street Inc Full time
Main Street Inc Job Description

Job Title: Website Administrator

Job Summary:


Main Street Inc is seeking a highly skilled Website Administrator to join our team. As a key member of our digital presence team, you will be responsible for ensuring the optimal performance, security, and user experience of our website.


Key Responsibilities:

Website Management:
• Oversee the daily operations of our website, ensuring seamless performance, security, and user experience.

Site Architecture:


• Design and implement site architecture that supports our marketing goals, including multiple landing pages for lead generation and conversion optimization.


SEO & SEM:


• Develop and execute strategies to improve our search engine rankings, including on-page and off-page SEO, keyword research, and developing and managing SEM campaigns.


UX/UI Optimization:


• Collaborate with designers and developers to ensure a user-friendly and visually appealing interface, enhancing the user experience (UX) and ensuring a consistent, intuitive design (UI) across the site.


Platform Integration:


• Connect our website with other business platforms, such as Salesforce, Asana, and other relevant tools, to facilitate data flow, enhance automation, and improve overall efficiency.


Performance Tracking:


• Monitor and analyze website performance, including traffic, conversion rates, and user behavior, using tools like Google Analytics, and provide actionable insights.


Lead Generation:


• Collaborate with the marketing team to create and optimize landing pages, implement UTM strategies, and align our online presence with marketing campaigns and objectives.


Security & Compliance:
• Ensure the website complies with the latest security standards, GDPR, and other relevant regulations.

Content Management:
• Work closely with the content and design team to upload, update, and optimize content, ensuring consistency with brand guidelines.

Technical Support:
• Troubleshoot technical issues, coordinate with IT and external vendors as needed, and implement updates to improve website functionality.

Qualifications:
• 7+ years of proven experience as a Website Administrator, Web Developer, or similar role.
• Strong understanding of website architecture, content management systems (CMS), and web design principles.
• Proficiency in SEO and SEM best practices, including experience with Google Analytics, Google Search Console, and paid search platforms.
• Experience with website security, including SSL certificates, firewalls, and vulnerability assessments.
• Some knowledge of HTML, CSS, JavaScript, and other web technologies.
• Experience with lead generation tools and techniques.
• Strong experience with platform integration, specifically with tools like WordPress, Salesforce Marketing Cloud, and Salesforce Service Cloud preferred.
• Excellent analytical skills and ability to translate data into actionable insights.
• Strong project management skills and attention to detail.
• Ability to work collaboratively with cross-functional teams.

Requirements:
• Portfolio submission with resume for review.

Company Overview:
Main Street Inc is a leading company in the industry, committed to delivering exceptional digital experiences to our customers. We are seeking a talented Website Administrator to join our team and contribute to our mission.

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