Director of Global Solutions Marketing

2 weeks ago

Loveland, Colorado, United States Hach Full time
Job Description

At Hach, we are committed to ensuring water quality for people around the world. As a Director of Solutions Marketing, you will play a vital role in our mission by helping us craft compelling narratives and engaging with prospects and customers to enhance our brand credibility. Your role will involve understanding and leveraging market trends to develop go-to-market strategies, messaging, and positioning for new product launches, as well as customer acquisition and retention strategies.

Key Responsibilities:
  • Partner with key stakeholders to plan and deliver the launch of new products and releases internally and externally.
  • Drive demand and pipeline generation as a collaborative and strategic partner in the development of product and solution sales plays, content creation, and other sales enablement materials.
  • Develop GTM strategy, messaging, and positioning for each new product launch.
  • Curate content, such as case studies, testimonials, data sheets, and customer stories, in partnership with key internal partners, including Product Management, R&D, Sales, and Service.
  • Generate content strategy for campaigns and prioritized Account-Based Marketing (ABM) accounts.
  • Develop Sales Enablement materials that empower campaign and demand generation teams with assets to drive growth.
  • Incorporate win/loss insights into competitive content, positioning, messaging, content, and other sales enablement materials.
  • Spearhead product, service, and experience merchandising through online and offline catalog development, testing, and refining to optimize sales over time.
  • Develop an effective solutions content strategy and calendar, and highly impactful growth programs to generate customer acquisition, funnel conversion, engagement, and lifetime value.
  • Determine the solution distribution strategy, including the identification of strategic partnerships and alliances, and other promotion and distribution opportunities.
  • Support the development of programs, tools, and training that enable the sales team to effectively sell.
  • Establish pricing positioning strategies and recommendations in partnership with internal partners, including Product Management and Finance Teams.
Requirements:
  • Bachelor's Degree in Marketing, Business, Technology, or a related field. Master's Degree preferred.
  • Experience in consumer and B2B product and/or service marketing or related experience delivering highly successful solutions in a dynamic environment that generates growth.
  • Proven success leading the launch and enhancement of consumer products and services.
  • Experience leading and developing a high-performing team.
  • Ability to influence and manage cross-functional teams to accomplish objectives.
  • Proven experience crafting compelling messaging and positioning narratives across channels and developing effective content and sales enablement strategies.
  • Extensive experience leading the development of digital-first integrated marketing plans.
  • Proven experience leveraging data and analytics to make decisions and drive product/service evolution and growth.
  • Must be able to travel up to 30% of the time, both domestically and internationally.

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