Director of Global Solutions Marketing

4 weeks ago

Loveland, Colorado, United States Veralto Full time
Job Summary

The Director of Solutions Marketing will serve as a global liaison between product management and the market, supporting customer-facing teams in crafting compelling narratives. This role involves understanding and engaging with prospects and customers to enhance brand credibility, showcase product reliability, and highlight market successes.

Key Responsibilities
  • Partner with key stakeholders to plan and deliver new product launches, both internally and externally.
  • Drive demand and pipeline generation through collaborative and strategic partnerships in product and solution sales plays, content creation, and sales enablement materials.
  • Develop go-to-market strategies, messaging, and positioning for new product launches.
  • Curate content, including case studies, testimonials, data sheets, and customer stories, in partnership with internal teams.
  • Generate content strategies for campaigns and prioritized Account-Based Marketing (ABM) accounts.
  • Develop sales enablement materials to empower campaign and demand generation teams.
  • Incorporate win-loss insights into competitive content, positioning, messaging, and content.
  • Spearhead product, service, and experience merchandising through online and offline catalog development.
  • Develop an effective solutions content strategy and calendar, and highly impactful growth programs to generate customer acquisition, funnel conversion, engagement, and lifetime value.
  • Determine solution distribution strategies, including strategic partnerships and promotion opportunities.
  • Support the development of programs, tools, and training for the sales team.
  • Establish pricing positioning strategies and recommendations in partnership with internal teams.
Requirements
  • Bachelor's degree in Marketing, Business, Technology, or a related field; Master's degree preferred.
  • Experience in consumer and B2B product and/or service marketing, delivering highly successful solutions in a dynamic environment.
  • Proven success leading the launch and enhancement of consumer products and services.
  • Experience leading and developing a high-performing team.
  • Ability to influence and manage cross-functional teams to achieve objectives.
  • Proven experience crafting compelling messaging and positioning narratives across channels and developing effective content and sales enablement strategies.
  • Extensive experience leading the development of digital-first integrated marketing plans.
  • Proven experience leveraging data and analytics to make decisions and drive product/service evolution and growth.
  • Ability to travel up to 30% of the time, with both domestic and international travel required.

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