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Digital Marketing Specialist

2 months ago

Loveland, Colorado, United States Hach Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at Hach. As a key member of our North America Marketing Campaign and Operations team, you will play a critical role in driving eCommerce success through digital tactics.

Key Responsibilities
  • Deploy and support digital tactics to drive eCommerce revenue, lead generation, and marketing campaigns.
  • Drive digital actions to support eCommerce revenue growth and lead generation.
  • Grow utilization and effectiveness of evergreen content aligned with customer needs.
  • Utilize data to identify and prioritize optimization opportunities on the web that drive business impact.
  • Take part in the growth and success of the Hach US and Canada websites, including editorial content, features, operations, and reporting/analysis.
  • Continue to build your knowledge in organic and paid search strategy.
  • Track and report on results to drive more of what works.
  • Be a collaborative partner to guide new digital ideas based on data and prior learnings.
  • Support and drive digital marketing and eCommerce projects with the digital strategy manager.
  • Manage and drive effective growth and engagement of social media channels for North America.
  • Create an editorial strategy, content calendar, and compelling content that caters to targeted audiences aligned with North America priorities.
  • Conduct social media campaign analysis to identify what does and doesn't work.
  • Develop and oversee a content generation engine that leverages subject matter experts to produce social media content, while determining optimal posting frequency based on data analysis.
Requirements
  • Bachelor's Degree in Marketing, Communications, or other similar field preferred.
  • 2+ years of experience growing leads and sales through digital marketing, preferably in a B2B organization, utilizing organic and paid search channels to help drive growth.
  • Familiarity with marketing tools (such as Google Ads, GA4, etc.) a plus.
About Hach

Hach is a leading provider of water quality solutions, and we are committed to ensuring the safety of our water and environment. As a member of our team, you will have the opportunity to make a meaningful impact on a global scale while working in a collaborative and supportive environment.

We offer a comprehensive package of benefits, including paid time off, medical/dental/vision insurance, and 401(k) to eligible employees. We are an equal opportunity employer and value diversity and inclusion in the workplace.