Digital Media Buying Manager

5 days ago

New York, New York, United States Original X Productions Full time
About Original X Productions

Original X Productions is a leading operator of location-based entertainment experiences, including The FRIENDSTMExperience, The Office Experience, Harry Potter: Magic at Play, and Hershey Super Sweet Adventure. Our team is comprised of guest experience-focused storytellers who are passionate, strive for excellence, committed to safety, and value fun in everything they do.

Job Summary

The Sr. Manager, Digital Media Buying at Original X Productions will lead the execution of digital media buying campaigns, with a strong emphasis on Meta (Facebook/Instagram) and Google platforms (Search, Display, YouTube). This role is highly focused on hands-on management of media buys, targeting, and optimizations, ensuring campaigns are data-driven and performance-oriented.

Key Responsibilities
  • Lead the planning and execution of digital media campaigns, with a primary focus on paid social, search, and affiliate, including Meta (Facebook/Instagram) and Google (Search, Display, YouTube) platforms.
  • Drive revenue and customer growth with an eye to best practices to identify, acquire, and retain high-quality new customers.
  • Be hands-on in day-to-day media buys, A/B testing, and optimization of targeting, content, keywords, and creative across platforms.
  • Leverage IP partner channels when appropriate to expand reach and performance.
Campaign Management & Optimization
  • Work hand-in-hand with key internal stakeholders, identify new channels for growth, formulate a plan for success, and manage the implementation of the plan while constantly testing, measuring, and optimizing.
  • Execute paid digital media buys, constantly refining campaign settings to maximize performance (ROAS, CTR, CPA).
  • Actively adjust targeting, placements, and budgets based on real-time performance data.
  • Run A/B tests to optimize campaigns for audience segments, creatives, messaging, and landing pages.
Budget Management
  • Manage and allocate digital media budgets with a focus on maximizing ROI.
  • Develop and manage annual paid digital marketing budget across multiple paid channels and markets to ensure optimal performance and ROAS.
  • Monitor daily spends across channels to ensure campaign delivery aligns with budget targets and objectives.
Reporting & Insights
  • Provide detailed and actionable insights on campaign performance, focusing on core KPIs and suggesting optimizations based on data and insights that feed future strategies.
  • Report on both channel-level and market-level performance, trends, challenges, successes, and opportunities.
Cross-Channel Integration
  • Ensure that paid media efforts align with overall campaign strategies.
  • Maintain consistency in messaging, creative, and timing across all digital and traditional channels.
  • Leverage IP partner channels if/when appropriate to enhance campaign reach and effectiveness.
Vendor & Platform Relationships
  • Maintain relationships with media vendors, platforms, and external partners to stay updated on new tools, features, and best practices that can enhance campaign performance.
  • Lead negotiations with media partners to ensure cost-effective placements and access to premium inventory.

Requirements:

  • 6-8 years of experience in media strategy, planning, and buying, with a strong focus on digital channels, preferably in the entertainment or live events industry.
  • Expertise in Meta Ads Manager (Facebook/Instagram) and Google Ads (Search, Display, YouTube) is a must.
  • Demonstrated success in budget planning, management, and optimization for maximum ROI.
  • Proficiency in media buying platforms such as Meta Ads Manager, Google Ads, TikTok Ads, and The Trade Desk, along with analytics tools like Google Analytics and Meta Business Suite.
  • Strong analytical and problem-solving skills, with the ability to translate data into actionable insights for campaign optimization.
  • Excellent communication, negotiation, and collaboration skills.
  • A team player with strong leadership and interpersonal abilities.

Salary Range: $100,000-$120,000

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