Digital Media Specialist

8 hours ago

New York, New York, United States Della Infotech Full time
Job Title: Marketing Assistant

At Della Infotech, we are seeking a highly skilled Marketing Assistant to join our team. The ideal candidate will have a strong background in digital marketing, with a focus on social media and paid advertising.

Key Responsibilities:
  • Plan, execute, and manage paid social media campaigns across multiple platforms, including Facebook, Instagram, and Pinterest.
  • Develop and implement media plans, including buying, tagging, optimization, and reporting for brands.
  • Collaborate with media agency planning teams to incorporate tactical media plans and insights into holistic media deliverables.
  • Lead and manage daily media optimizations, working closely with creative agencies to optimize creative assets.
  • Help manage the administration and billing operations of North America infrastructure across social media accounts.
Measurement, Data, and Analytics:
  • Identify, develop, and advocate for relevant pilots to support brand and business strategies.
  • Lead testing and analysis of social media campaign performance metrics, using internal social analytics and ROI measurement tools.
  • Organize, analyze, and present multiple datasets into regular reports that deliver actionable insights and inform planning and optimization for future media and content strategies.
Requirements:
  • At least 1 year of experience in digital or social media, preferably directly managing and buying paid social for a major consumer packaged goods or luxury brand.
  • BA or equivalent degree.
  • Expert Excel skills.
  • Experience in using social media analytics platforms such as Sprinklr or native channel analytics such as Facebook Insights/Business Manager.

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