Digital Media Strategist
2 days ago
About the Role:
We are seeking a highly skilled Manager, Digital Media to lead our digital media efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing comprehensive digital media strategies to effectively reach target audiences and achieve business objectives.
Key Responsibilities:
- Develop and execute digital media plans to drive business growth and revenue
- Manage and optimize paid media campaigns across various platforms, including Google Ads, Facebook Ads, and Instagram Ads
- Monitor campaign performance metrics, analyze data insights, and provide actionable recommendations to improve campaign effectiveness
- Collaborate with cross-functional teams to align paid media initiatives with overall marketing objectives and brand messaging
- Stay up-to-date on industry trends, emerging technologies, and best practices in digital advertising to continuously innovate and enhance campaign performance
Qualifications:
- Bachelor's degree in Marketing, Advertising, Communications, or related field
- 7+ years of experience in digital media planning, buying, and optimization, preferably in a retail or e-commerce environment
- Strong understanding of digital advertising platforms and data analysis tools
- Excellent communication and leadership skills, with the ability to manage a team of 3 and provide guidance and support as needed
About Us:
Fortune Brands Innovations is a leading provider of innovative solutions for the water, outdoors, and security industries. We are committed to delivering exceptional products and services that meet the needs of our customers and drive business growth. If you are a motivated and experienced professional looking for a new challenge, we encourage you to apply for this exciting opportunity.
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