Digital Media Manager

2 weeks ago

New York, New York, United States Publicis Groupe Full time
Job Title: Digital Media Manager

Company Description

Publicis Groupe is a global communications planning and media leader with a history spanning over 80 years. We are an agency grounded in our founding principle that people are at the center of all we do. Our team applies this belief to harness the transformative power of data and technology to inspire and move people and business forward.

We partner with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa, and more.

Job Description

This position is both strategic and tactical in scope, requiring the ability to apply detailed paid social knowledge to actionable insights and recommendations.

The successful candidate will assist the Director in driving strategic paid social expertise within the team and help develop innovative strategies to meet and exceed client business objectives.

Key Responsibilities:
  • Be the day-to-day steward of social media campaign development, activation, and innovation.
  • Work closely with the media strategy, creative agencies, and client teams to translate high-level marketing goals and media objectives into impactful paid media campaigns on social networks.
  • Direct and manage the daily workflow of all paid social campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps.
  • Work closely with the Analytics team to ensure campaigns are meeting client goals.
  • Interface with Investment and Strategy teams to respond to client briefs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashion.
  • Monitor the latest trends in social media, including advertising formats, channels, and technologies, to improve campaign performance and provide recommendations on how clients can best leverage new tools and services.
  • Work with Finance and Billing teams to mitigate any budget discrepancies.
  • Advocate the value of social media and help educate clients, partners, and internal teams on the latest developments and capabilities in this fast-growing media channel.
Qualifications:
  • 3+ years of experience managing social, display, and/or video media buying with previous leadership/management experience.
  • 2+ years working with at minimum Meta, TikTok, and Pinterest TikTok ads platforms with hands-on experience managing and optimizing buys through API and/or self-serve tools.
  • Understanding of traditional and interactive media planning elements.
  • Knowledge of billing platforms such as Prisma.
  • Strong analytics, organizational, and communication skills.
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting.
Additional Information:

Publicis Groupe is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people. To do powerful things, we offer powerful resources.

Our best-in-class wellness and benefits offerings include:

  • Paid Family Care for parents and caregivers for 12 weeks or more.
  • Monetary assistance and support for Adoption, Surrogacy and Fertility.
  • Monetary assistance and support for pet adoption.
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance.
  • Tuition Assistance.
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more.
  • Matching Gifts programs.
  • Flexible working arrangements.
  • 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility).
  • Business Resource Groups that support multiple affinities and alliances.

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Compensation Range:

$70,000- $110,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

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