Digital Marketing Specialist
6 days ago
OPTO International Inc is a fast-paced, constantly-growing retail store fixture manufacturing company selling to the retail industry. We believe in relentlessly communicating, both to our employees and our customers, in an effort to constantly improve ourselves. We are obsessively focused on helping our clients be successful, which in turn makes us successful.
Job SummaryAt OPTO International Inc, marketing is about understanding the retail industry and building awareness about how our products/services can satisfy the retailers needs. Our ideal candidate will help unify and grow our digital marketing efforts by combining creative communication skills and technical ability to evaluate, implement, and optimize OPTO International Inc's online presence.
Key Responsibilities- Develop and execute digital marketing strategies to drive website traffic, engagement, and conversion.
- Manage and optimize digital advertising campaigns across multiple channels, including Google Ads, LinkedIn, and Facebook.
- Collaborate with the design team to create visually appealing and effective marketing materials.
- Analyze and report on marketing metrics, including website analytics and social media engagement.
- Stay up-to-date with the latest digital marketing trends and best practices.
- Bachelor's degree in digital marketing or related field.
- 5-7 years of digital marketing experience, including websites and email campaigns.
- Proficiency in PPC tools, SEO/SEM, and website analytics.
- Experience with marketing data management, CRM (Salesforce a plus), and marketing automation (Pardot, Marketo, etc.).
- Strong technical skills (HTML, CSS, JavaScript), and copywriting experience.
- Ability to work independently, manage multiple projects, and communicate effectively.
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