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Digital Marketing and Communications Specialist
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We are seeking a highly skilled Digital Marketing and Communications Specialist to join our team at Sterling Engineering. As a key member of our marketing department, you will be responsible for creating and managing engaging content for our social media platforms, developing digital and print publications, and maintaining consistent branding across all company materials.
Key Responsibilities- Content Creation: Develop and maintain a social media calendar, create and schedule posts, and engage with followers to build and grow our social media community.
- Content Strategy: Write and design compelling content for blogs, emails, and case studies that align with our content strategy and SEO goals, adhering to brand guidelines.
- Graphic Design: Help create digital and print materials like catalogs, manuals, and brochures, and design and update various company materials including instruction manuals, forms, presentations, signage, digital boards, and labels.
- Video Content: Assist in creating video content and motion graphics.
- Internal Communications: Ensure all internal communications align with company brand guidelines.
- Website Management: Regularly update the internal company website.
- Marketing Support: Support the marketing team and contribute to various marketing initiatives as needed.
- Event Planning: Help organize and coordinate company events.
- Education: Bachelor's degree in Marketing, Graphic Design, Communications, or a related field.
- Experience: 2-3 years of experience in a similar role.
- Skills: Proficiency in Adobe Creative Cloud (InDesign, Photoshop, Illustrator), experience managing social media accounts, and knowledge of platform-specific strategies to boost engagement and generate leads.
