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Marketing Content Strategist

2 months ago

Chicago, Illinois, United States Libra Solutions Full time
Job Overview

Libra Solutions is seeking a seasoned Marketing Content Manager to drive our content strategy across various channels and drive adoption and usage of our digital services platform, MoveDocs. As a key member of our marketing team, you will play a pivotal role in creating high-quality content that resonates with our target audience.

Key Responsibilities
  • Develop and implement a comprehensive content strategy aligned with our marketing and business objectives.
  • Own and create a content calendar mapped to each stage of our customer journey.
  • Collaborate with cross-functional teams to ensure content consistency and alignment with brand voice and messaging.
  • Manage content distribution to ensure maximum reach and impact, utilizing SEO, social, and other digital marketing tactics.
  • Analyze content performance metrics and adjust strategies as needed to optimize engagement and conversion rates.
Requirements
  • Bachelor's degree in Marketing, Communications, Journalism, or related field.
  • Minimum 5 years of experience in content marketing in the B2B space, preferably within a digital service platform or SaaS industry.
  • Legal or healthcare industry experience a plus.
  • A strong portfolio of impactful content across web, print, and video formats.
  • Ability to create content independently, with strong concepting, writing, and preferably design skills.
What We Offer

Libra Solutions offers competitive compensation, and benefits that includes medical, dental, vision and life insurance plans, plus 401(k) with company match, flexible spending accounts and paid time off.

About Us

Libra Solutions helps overcome the burdens created by slow-moving legal processes. Combining technical innovation and financial strength, we help speed cumbersome workflows and ease financial barriers for our customers. Our companies are leaders in their industries, and we are proud of our mission and passionate about applying technology to the challenge of making healthcare more accessible.