Enterprise Marketing Specialist

5 days ago

Orlando, Florida, United States Loyal Source Government Services Full time
Enterprise Marketing Associate

About the Role:

Loyal Source Government Services is seeking an Enterprise Marketing Associate to join our team. As a key member of our marketing operations team, you will play a critical role in enhancing and integrating marketing technology solutions, focusing on marketing automation and delivery-focused recruitment.

Key Responsibilities:

  • Administer marketing automation technologies, staffing platform applications, job boards, and other digital recruitment platforms to optimize candidate sourcing, engagement, and hiring processes.
  • Support and manage marketing automation tools (Salesforce Marketing Cloud & TextUs) to create and manage email/SMS marketing campaigns, building a candidate pipeline for delivery teams.
  • Assist in developing and executing marketing automation campaigns, ensuring timely delivery and functionality.
  • Collaborate with recruitment teams to support recruitment focuses, particularly in Healthcare and Government sectors.
  • Partner with the Creative team and Project Managers to ensure timely delivery of marketing assets.
  • Coordinate brand awareness and marketing efforts with professionals across departments.
  • Manage job boards and staffing platforms, including job posting and seat/subscription management, ensuring effective utilization for recruitment.
  • Conduct market research to understand consumer requirements, habits, and trends.
  • Brainstorm and develop creative marketing campaign ideas.
  • Plan and execute initiatives to reach the target audience through social media and email.
  • Create, update, and import audiences into Salesforce Marketing Cloud for targeted email segmentation.
  • Build, manage, and adjust multiple recruitment campaigns through email marketing tools.
  • Analyze marketing data (campaign results, conversion rates, traffic, etc.) to shape future marketing strategies.
  • Monitor and analyze marketing metrics, deriving actionable insights to enhance recruitment and engagement strategies.
  • Integrate and utilize marketing technology platforms to support recruitment teams' productivity and marketing analytics.
  • Provide insights to optimize marketing tactics and improve ROI in collaboration with the Senior Marketing Technologist.

Requirements:

  • 0-2 years of experience in digital marketing operations, recruitment, or a related field.
  • Familiarity with app-based recruitment platforms and marketing automation tools such as Salesforce Marketing Cloud.
  • BA or BS in Digital Marketing, Information Technology, or a related field.
  • Proficiency in Microsoft Office 365 suite and similar cloud-based applications.
  • Strong attention to detail and ability to manage dynamic tasks efficiently.
  • Excellent communication and collaboration skills.
  • Ability to thrive in a demanding environment or previous experience in high-volume professional environments preferred.
  • Knowledge of omnichannel systems at an enterprise level is a plus.

About Loyal Source Government Services:

Loyal Source Government Services is an Orlando-based workforce solutions provider dedicated to delivering elite services worldwide, with a focus in government healthcare, technical and support services, engineering, and travel healthcare. We provide exceptional custom solutions to both private enterprise and government agencies. We are a military-friendly employer and proud partner of the Military Spouse Employment Partnership program.

Equal Employment Opportunity:

Loyal Source Government Services does not discriminate in employment based on race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factors.

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