Senior Marketing Manager

3 days ago

New York, New York, United States Tripadvisor Full time
Job Description

At Tripadvisor, we're seeking a seasoned marketing professional to drive the marketing strategy for our Enterprise Business. As a Senior Marketing Manager, you'll be part of the Marketing team dedicated to Tripadvisor's Enterprise Organization, tasked with driving awareness and consideration of Tripadvisor as an advertising partner for brands of all kinds, globally.

Key Responsibilities:

  • Develop and execute marketing campaigns across multiple channels, including paid social, sponsored content, organic social, CRM, earned media, and PR.
  • Work cross-functionally with key stakeholders, channel managers, and creative teams to develop and execute campaigns.
  • Manage campaigns from start to finish, including setting strategy, hosting standups, building timelines, reporting, socialization, and retrospectives.
  • Develop strategic narratives for campaigns, content, PR news, and sales materials that dispel myths and address challenges head-on.
  • Partner with the Research & Insights team to make data sing and differentiate us in the market.
  • Collaborate with Sales to understand their challenges, the mindset of their clients, and what they're hearing in the market to inform initiatives and content.
  • Own the awards strategy and process, including managing an agency and providing news-worthy updates for our business.
  • Develop and manage the programming for Tripadvisor's client council, including member acquisition, content development, and events.

About You:

  • A natural storyteller and strategic thinker who can craft engaging narratives that are visually and contextually impactful across multiple mediums.
  • A culture carrier who leads with empathy and by example, always in the deep end with your team and never afraid to roll up your sleeves.
  • An optimist and solution seeker who meets challenges with enthusiasm and proactivity, easily adapting to changes and shifts in priorities.
  • A relationship builder who thrives on collaboration but can also work autonomously to complete projects.
  • A visual storyteller with strong writing and deck design skills.
  • An operational and process enthusiast who can create, socialize, and manage new processes when needed.
  • A seasoned B2B marketing generalist with knowledge in content marketing, CRM, paid and organic social, PR, events, sales materials, and more.

Requirements:

  • 10+ years' work experience in a B2B/Enterprise, Marketing, Sales Marketing, or Brand Strategy role within the Advertising & Media Industry.
  • Extensive knowledge of media, marketing, and advertising.
  • Bachelor's degree in Communications, Journalism, Business, Marketing, or a related field.
  • Exceptional writing skills and an eye for design, with experience using G-Suite/Google Slides.
  • Experience with project management tools, such as Airtable.
  • Ability to create strategy and narratives derived from research and insights.
  • Comfortable working autonomously and across multiple stakeholders and collaborators.
  • Understanding of marketing channels across CRM, social, PR, and more.
  • Excellent communication skills, both written and oral.

What We Offer:

  • Flexible activity-based working that fosters collaboration and productivity.
  • Inclusive global travelers community welcoming diverse perspectives.
  • Competitive salary package, including performance bonuses and equity plan.
  • Development programs, managerial courses, and learning series.
  • Health insurance that covers medical, dental, and vision for families (varies by country).
  • Lifestyle Reimbursement Benefit for personal travel and physical, mental, and financial wellness.
  • Several paid time off programs, including time to bond with new children and care for family members.
  • Employee assistance program for short-term counseling and free Calm app subscription.
  • State-of-the-art offices with dining, coffee points, and leisure areas.

The salary range for this role is $135,000 to $155,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range. An employee's pay position within the wage range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, and business or organizational needs. This compensation range may also be modified in the future.

We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com.

If you have any additional questions about careers at Tripadvisor, you can email us at recruitment@tripadvisor.com. We have all the answers.

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