Retail Marketing Strategy Lead

5 days ago

Minneapolis, Minnesota, United States VML South Africa Full time

Overview


VML is seeking an experienced Retail Marketing Strategy Lead to manage program development and execution activities while driving brand strategy through retail partners and influencing the shopper along the omni-channel path to purchase.



About Us


We are a global marketing agency with over 30,000 employees across 150+ offices in 64 markets. Our team values connection, belonging, and the power of differences, creating a culture that fosters growth and innovation.



Responsibilities


The ideal candidate will have 8+ years of advertising or marketing experience, with a strong background in shopper marketing and retail experience, specifically with Target. The successful candidate will serve as an expert in the client's business and category, staying abreast of competitors, product development, and market trends.



Your Role


You will build rapport and credibility with day-to-day and senior-level clients based on trust and expert strategic counsel. You will also:



  • Develop and execute marketing solutions to address client challenges
  • Provide well-grounded marketing recommendations and ideas to clients based on their objectives and business needs
  • Manage the creative development process from concept phase through to production
  • Evaluate effectiveness of marketing program, make recommendations to optimize future iterations of the program, and determine next steps
  • Lead internal and client meetings, presentations, and calls; prepare relevant documents, including agendas, presentation decks, and follow-up communications
  • Manage project scopes and budgets; alert clients of financial and timing implications of their requests; secure client approval to proceed; and revise budgets as needed


Your Qualifications


To be successful in this role, you will need:



  • Able to build relationships and collaborate effectively with clients, agency partners, other departments, and teams to successfully deliver quality work
  • Able to communicate clearly, thoroughly, succinctly, and in a timely manner both verbally and in writing; responds to comments, suggestions, and criticisms in a thoughtful and constructive manner
  • Strong presentation skills; successfully presents and sells new thinking, strategies, and/or ideas to clients
  • Strong attention to detail, organization, and process orientation, demonstrated through actively and effectively managing timelines, budgets, and deliverables for multiple projects simultaneously


Benefits


As a member of our team, you can expect:



  • A competitive salary range of $75,000 — $180,000 USD per annum
  • A comprehensive benefits package, including group health coverage options (medical, dental, vision) and a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution)
  • A variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness
  • Growth-minded opportunities, including real-time feedback, growth-oriented mindset, and training opportunities through VML and WPP


Vision and Mission


At VML, we strive to foster an inclusive work environment that values diversity and inclusion. We believe in giving back to our communities and making a positive impact beyond our daily work. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive meaningful experiences that resonate in every action and interaction.



Contact Information


Please note that contact information has been removed from this response to maintain the required format.

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