Campaign Marketing Strategist
4 weeks ago
About OpenText
OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. Our company fosters a thriving, dynamic environment rich with inventive minds and entrepreneurial spirit. We encourage and empower you to be innovative and love what you do.
Your Impact:
The Campaign Marketing Manager plays a leading role in developing, managing, and executing global marketing programs and campaigns for our Consumer team. In this role, you are both driven by data and creativity and are hyper focused on breaking through the noise of the crowded security market with campaigns, content, and programs that solve customer pain points and showcase our value.
Key Responsibilities:
- Delivering multi-channel, multi-touch marketing campaigns that create and capture demand and meet or exceed sales targets. This includes building the strategy for and executing brand to demand campaigns, supporting product launches, and partnering with our sales team on B2B2C initiatives.
- Partnering with digital marketing and lifecycle teams on key deliverables such as paid search, social, digital, display, and email. Together, this team will plan campaigns, deploy tactics, and optimize and measure performance.
- Working with key agencies and internal teams to socialize and execute campaigns and/or content as a part of campaigns and to move buyers through the funnel.
- Aligning key stakeholders in sales, product marketing, customer success, and the broader CBU team on goals, launches, performance, and business needs.
- Analyzing performance of campaigns and making data-based decisions to optimize campaign effectiveness to drive expected KPIs.
- Managing multiple campaigns at once and ensuring timely execution.
- Taking on new challenges, adapting as things change, taking action quickly, and always learning.
What We Offer:
OpenText is more than just a corporation, it's a global community where trust is foundational, the bar is raised, and outcomes are owned. We foster a collaborative, innovative, and inclusive environment that empowers employees to grow and thrive. Our commitment to diversity and inclusion surpasses legal requirements, evident in our Equal Employment Opportunity Statement of Policy which promotes a respectful and empowering environment for employees of all backgrounds, culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.
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