Content Marketing Strategist
3 weeks ago
Role Overview
As a Content Marketing Strategist at OpenText, you will be responsible for developing and executing a comprehensive content strategy that drives business growth and customer engagement. This role requires a creative and analytical thinker who can partner with cross-functional teams to create compelling content experiences that push the boundaries of traditional and modern mediums.
Key Responsibilities
- Develop and execute a content strategy that aligns with business objectives and customer needs
- Collaborate with Product Marketing, Brand, and Demand to define and maintain a modern content strategy framework
- Partner with creative services and agencies to develop final assets such as advertising, graphics, illustrations, and videos
- Operate cross-functionally to assess and solve complex creative and technology-based content challenges
- Lead conversations within cross-functional team environments to drive innovation and success
Requirements
- 5+ years leading large-scale content projects in a software organization or in a media environment
- Bachelor's degree in Business, Marketing, Journalism, or other related field
- Excellent writing, editing, and presentation skills
- Ability to develop effective persona-based communications
- Track record of customer communications that increase engagement and conversion
- Ability to clearly and persuasively communicate various stakeholders, including executive leadership
About OpenText
OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. We are committed to diversity and inclusion, and our Equal Employment Opportunity Statement of Policy promotes a respectful and empowering environment for employees of all backgrounds.
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