Digital Marketing Strategist
4 days ago
Woodbine Manufacturing, a leading manufacturer of liftgates, is seeking a highly skilled Digital Marketing Manager to join our team in Scottsdale, Arizona. This hybrid role offers the flexibility to work both remotely and on-site.
Key Responsibilities- Develop and execute digital marketing strategies across various channels, including social media, email, SEO, SEM, and content marketing.
- Manage and optimize all company websites (internal and external) and digital presence to improve the user experience, conversion rates, and overall performance.
- Analyze and report on digital marketing performance, using data-driven insights to optimize campaigns and achieve key business objectives.
- Collaborate with the Marketing Manager and other team members to align digital strategies with overall marketing goals.
- Oversee the creation and distribution of engaging content, including blog posts, videos, and social media updates, to build brand awareness and engagement.
- Manage digital advertising campaigns, including Google Ads and social media advertising, ensuring effective targeting and budget management.
- Stay updated on the latest digital marketing trends, tools, and best practices to keep Tommy Gate and Anteo at the forefront of the industry.
- Bachelor's degree in Marketing, Communications, or a related field.
- 4+ years of experience in digital marketing with a proven track record of successful campaigns.
- Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, web development, and content marketing.
- Ability to learn new technology fast and apply key benefits to our current assets and campaigns.
- Working knowledge of UMBRACO, WIX, and other website building tools.
- Demonstrates remarkable knowledge in data reporting and KPI tracking.
- Understanding of best practices for optimizing landing pages and user funnels.
- Experience with A/B and multivariate testing.
- Proficiency in digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
- Paid holidays and generous paid time off.
- A supportive work environment built on collaboration, teamwork, and respect.
- Weekly Pay.
- Life insurance plan at no charge to the employee.
- Quarterly Bonus Plan.
- 401(k) plan with company matching.
- Health, dental, and vision insurance.
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