Digital Marketing Strategist

4 days ago


Scottsdale, Arizona, United States Woodbine Manufacturing Full time
Job Opportunity

Woodbine Manufacturing, a leading manufacturer of liftgates, is seeking a highly skilled Digital Marketing Manager to join our team in Scottsdale, Arizona. This hybrid role offers the flexibility to work both remotely and on-site.

Key Responsibilities
  • Develop and execute digital marketing strategies across various channels, including social media, email, SEO, SEM, and content marketing.
  • Manage and optimize all company websites (internal and external) and digital presence to improve the user experience, conversion rates, and overall performance.
  • Analyze and report on digital marketing performance, using data-driven insights to optimize campaigns and achieve key business objectives.
  • Collaborate with the Marketing Manager and other team members to align digital strategies with overall marketing goals.
  • Oversee the creation and distribution of engaging content, including blog posts, videos, and social media updates, to build brand awareness and engagement.
  • Manage digital advertising campaigns, including Google Ads and social media advertising, ensuring effective targeting and budget management.
  • Stay updated on the latest digital marketing trends, tools, and best practices to keep Tommy Gate and Anteo at the forefront of the industry.
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 4+ years of experience in digital marketing with a proven track record of successful campaigns.
  • Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, web development, and content marketing.
  • Ability to learn new technology fast and apply key benefits to our current assets and campaigns.
  • Working knowledge of UMBRACO, WIX, and other website building tools.
  • Demonstrates remarkable knowledge in data reporting and KPI tracking.
  • Understanding of best practices for optimizing landing pages and user funnels.
  • Experience with A/B and multivariate testing.
  • Proficiency in digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
What We Offer
  • Paid holidays and generous paid time off.
  • A supportive work environment built on collaboration, teamwork, and respect.
  • Weekly Pay.
  • Life insurance plan at no charge to the employee.
  • Quarterly Bonus Plan.
  • 401(k) plan with company matching.
  • Health, dental, and vision insurance.


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