Marketing & Communications Director
4 weeks ago
Replay Destinations is seeking a Marketing & Communications Manager to lead the launch of projects for our Arizona portfolio.
We create authentic and enduring places that become must-visit destinations for guests and potential real estate purchasers. Our team of strategists, planners, designers, marketers, and builders work together to create innovative and disruptive projects.
The successful candidate will have a strong understanding of real estate marketing, particularly in the luxury sector. They will be responsible for developing and managing project positioning, marketing strategy, and execution for Replay's Arizona portfolio.
The ideal candidate will have a proven track record in marketing management, preferably in luxury real estate or hospitality. They will be able to develop and articulate strategies that lead to executable plans and have expertise in all aspects of digital marketing, social media, and event planning.
Responsibilities include:
- Develop and manage project positioning in collaboration with the VP of Marketing and Sales
- Develop and manage the marketing strategy and execution for Replay's Arizona portfolio
- Develop and manage programs for all marketing initiatives, including printed collateral, experiential events, purchaser guides, website management, digital and print advertising, email campaigns, social media, public relations, sales center, and signage
- Oversee and collaborate with consultants and vendors to achieve the marketing programs, as applicable
- Initiate, deliver, monitor, and maintain the highest-level quality of marketing initiatives and materials on time and on budget
- Implement key systems and procedures for tracking the quality and performance of marketing tools and tactics
- Leverage the Property Base CRM and other data sources to gain insights and refine lead generation strategies
- Develop innovative marketing programs to support the onsite and sales team, from lead generation through to homebuyer nurturing and closings, as applicable
Qualifications include:
- Bachelor's and/or Master's degree with a marketing background or related field preferred
- 5+ years of experience in marketing management, preferably in luxury real estate, hospitality, or related sectors
- In-depth understanding of real estate, particularly resort-based, multi-phased, and destination marketing
- Proven ability to develop and articulate strategies that lead to executable plans
- Expertise with all aspects of digital marketing, social media, and event planning
- Proficiency in budget management and financial analysis
- Must have strong knowledge of and currently reside in the Phoenix / Scottsdale area
We offer a fun and collaborative work environment with the freedom to work on exciting projects, learn, be mentored, be challenged, grow professionally, and travel to dream destinations.
To apply, please submit your resume and cover letter in confidence to hr@. Please put the job title Marketing & Communications Manager-Scottsdale in the subject line.
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