Senior Copywriter, Brand Communications

2 weeks ago

New York, New York, United States TUMI Full time

About TUMI:

Established in 1975, TUMI has been at the forefront of crafting exceptional business, travel, and performance luxury essentials. Our mission is to enhance, simplify, and elevate every facet of life on the go. With a perfect blend of impeccable functionality and innovative spirit, we are dedicated to supporting journeys as a lifelong ally to those who move and create. Our brand is available in over 75 countries worldwide, boasting approximately 2,000 retail locations.

Your Responsibilities at TUMI:

As a pivotal member of our team, you will be tasked with managing and refining the brand's voice through engaging storytelling. Your role will involve producing clear and persuasive copy that aligns with strategic and seasonal concepts. You will lead the copywriting team and collaborate closely with graphic designers to create both print and digital marketing materials, while also addressing requests from various departments such as PR, social media, human resources, and customer service.

This position requires you to work on-site four days a week, with the flexibility to work remotely one day a week.

  • Oversee and manage the overall copy requirements of the company while ensuring a consistent brand voice.
  • Compose and refine marketing emails, website content, product descriptions, social media posts (both organic and paid), press releases, packaging, in-store signage, SEO content, product knowledge, and internal communications.
  • Collaborate with global partners to review and approve international creative content, ensuring brand consistency across all markets.
  • Work cross-functionally to generate content and uphold brand standards.
  • Partner with designers to conceptualize and implement comprehensive seasonal campaigns.
  • Utilize customer insights and data to craft inspiring and engaging content.
  • Translate complex product information into accessible, customer-friendly language.
  • Stay informed about relevant industry trends and the sectors that inspire our brand.
  • Act as the marketing liaison for the company's Sustainability committee.

Ideal Qualifications:

  • A minimum of 6 years of professional writing experience in an agency, in-house, or publishing environment.
  • Experience in retail, with a preference for luxury brand exposure.
  • A Bachelor's Degree in English, Creative Writing, Journalism, or a related field (or equivalent professional experience).
  • A dynamic portfolio showcasing creative thinking and a passion for storytelling.
  • Meticulous proofreading skills, with an understanding that every detail is crucial.
  • Ability to recognize the nuances in voice across different mediums (email, web pages, print, social media, packaging, etc.).
  • Strong conceptual abilities with an understanding of the relationship between copy, art, design, graphics, and typography.


Why TUMI is a Great Place to Work:

At TUMI, you will experience a vibrant work environment, joining a community where each team member is empowered with an entrepreneurial mindset. We value our associates as essential contributors to the organization and acknowledge their efforts. Our commitment is to foster a workplace that allows every individual to make a significant impact, providing the necessary tools for success—guidance for personal career advancement, professional training and development opportunities, and a stimulating, engaging atmosphere—along with competitive compensation and comprehensive benefits.

Our Core Values:

  • INNOVATIVE BY NATURE. SUSTAINABLE BY CHOICE. TUMI is dedicated to protecting what matters most, including both the possessions you own and the planet you explore. We believe in our responsibility to preserve the world for future travelers. By prioritizing excellence and quality, we ensure that every TUMI product serves a lifelong purpose, supported by rigorous testing standards, exploration of recycled materials, and a global repair network.
  • PARTNERS WE BELIEVE IN. We stay true to our values by supporting the most vulnerable among us, which is integral to our mission. Our focus encompasses three main areas: promoting well-being, empowering vulnerable communities, and safeguarding the earth's beautiful places. Each year, we extend our philanthropic efforts to partners who strive to improve the world, from supporting St. Jude Children's Research Hospital in their fight against childhood cancer to Waves for Water, which provides clean water to communities in need.
  • DIVERSITY & INCLUSION. We are committed to fostering a diverse and vibrant culture, welcoming individuals from all backgrounds. Our long-standing dedication to diversity and inclusion empowers everyone to bring their authentic selves and unique perspectives to work each day.

The actual compensation offered will depend on various factors, including qualifications for the position and relevant experience, as well as other legitimate, non-discriminatory business factors specific to the role or location.

TUMI is an equal opportunity employer and is committed to maintaining a work environment where all applicants, associates, customers, and other individuals are treated with dignity and respect, free from unlawful harassment, discrimination, or retaliation.

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