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Senior Brand Copywriter

2 months ago

New York, New York, United States TUMI Full time

About TUMI:

Since its inception in 1975, TUMI has been at the forefront of crafting exceptional business, travel, and performance luxury essentials. Our mission is to enhance, simplify, and elevate every facet of life on the go. With a perfect blend of impeccable functionality and innovative spirit, we are dedicated to being a lifelong partner for those who travel and create. Our brand is recognized globally, available in over 75 countries through approximately 2,000 retail locations.

Your Contribution at TUMI:

As a pivotal figure in our creative team, you will be responsible for shaping and refining the brand's voice through engaging storytelling. Your role will involve crafting clear and persuasive copy, aligned with strategic objectives and seasonal themes. You will lead the copywriting team, collaborating closely with graphic designers to develop both print and digital marketing materials, while also addressing requests from various departments such as public relations, social media, human resources, and customer service.

This position requires you to work on-site four days a week, with the flexibility to work remotely one day a week.

  • Oversee and manage the company’s copywriting needs, ensuring a consistent brand voice.
  • Write and edit a variety of content including marketing emails, website copy, product descriptions, social media posts (both organic and paid), press releases, packaging, in-store signage, SEO content, and internal communications.
  • Collaborate with global partners to review and approve international creative, maintaining brand consistency across all markets.
  • Work cross-functionally to produce content that adheres to brand standards.
  • Partner with designers to conceptualize and execute comprehensive seasonal campaigns.
  • Utilize customer insights and data to create inspiring and engaging content.
  • Translate complex product information into accessible, customer-friendly language.
  • Stay informed on relevant industry trends and the sectors that influence our brand.
  • Act as the marketing point of contact for the company’s Sustainability committee.

Preferred Qualifications:

  • A minimum of 6 years of professional writing experience, whether in an agency, in-house, or publishing environment.
  • Experience in retail, with a preference for luxury goods.
  • A Bachelor’s Degree in English, Creative Writing, Journalism, or equivalent professional experience.
  • A dynamic portfolio showcasing creative thinking and a passion for storytelling.
  • Exceptional proofreading skills, with attention to detail.
  • Ability to understand the nuances of voice across different mediums (email, web pages, print, social media, packaging, etc.).
  • Strong conceptual abilities with an understanding of the relationship between copy, design, graphics, and typography.


Why TUMI is a Great Place to Work:

At TUMI, you will discover a vibrant work environment that fosters a culture of entrepreneurship. Every team member is valued and recognized for their contributions. We are committed to creating a workplace that empowers individuals to make a significant impact. Our dedication includes providing the necessary tools for success—support for career development, professional training opportunities, and a motivating atmosphere—along with competitive salaries and comprehensive benefits.

Our Core Values:

  • INNOVATIVE BY NATURE. SUSTAINABLE BY CHOICE. TUMI is dedicated to protecting what matters most—your belongings and the planet we explore. We believe in our responsibility to preserve the beauty of our world for future travelers. By prioritizing excellence and quality, we ensure that every TUMI product serves a lifelong purpose, supported by rigorous testing, exploration of sustainable materials, and a global repair network.
  • PARTNERS WE BELIEVE IN. Our commitment to helping the most vulnerable aligns with our mission. We focus on three key areas: promoting wellbeing, empowering communities in need, and protecting the earth's natural beauty. Each year, we extend our philanthropic efforts to partners who enact meaningful change, from supporting St. Jude Children's Research Hospital to providing clean water through Waves for Water.
  • DIVERSITY & INCLUSION. We are dedicated to fostering a diverse and vibrant culture, welcoming individuals from all backgrounds. Our commitment to diversity and inclusion empowers everyone to bring their authentic selves to work.

The compensation offered will depend on various factors, including qualifications and relevant experience, as well as other legitimate, non-discriminatory business considerations specific to the position.

TUMI is an equal opportunity employer, committed to maintaining a work environment where all applicants, associates, customers, and other individuals are treated with dignity and respect, free from unlawful harassment, discrimination, or retaliation.