![Ralph Lauren](https://media.trabajo.org/img/noimg.jpg)
Copywriter, Digital
1 month ago
Ralph Lauren Corporation (
NYSE:
RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality.
For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.
The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all.
We foster a culture of inclusion through:
Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
The Copywriter, Digital role is responsible for developing engaging, informative, and brand-appropriate content strategies and copy to elevate the customer experience (CX) and search engine optimization (SEO) for Ralph Lauren digital globally.
As part of their SEO responsibilities, they will work with our global performance and content marketing teams along with our platform and creative design teams to execute a new strategy for optimizing within search.
Their main goal will be to deliver elevated, brand-appropriate copy, enhancing Google visibility while balancing marketing needs and evolving algorithms.
This is a priority project and will be their focus for the first five months. It requires a confident, versatile writer who can hit the ground running.They must be adept at mastering new brand voices and are able to deliver copy needs aligned with the brief quickly and accurately.
As part of their CX responsibilities, they will work with the product/platform development, information technology, customer experience, content marketing, and digital creative teams to develop content and write copy for digital products, such as Ralph and the Ralph Lauren App.
As functionalities and information evolves across regions, they will be responsible for refining and developing CX messaging. The Copywriter, Digital will also lead copy for customer-focused brand initiatives, including hospitality, gifting, and stores. When needed, they will support the digital copy team on the seasonal brand campaigns and special projects workstreams.They will be responsible for concepting content strategies and writing copy for each campaign across all digital platforms-site, email, social, and other digital marketing channels-in partnership with digital design and content marketing teams.
Essential Duties & Responsibilities- Write engaging, informative, and brand appropriate CX and SEO copy for Ralph Lauren's digital products globally, including but not limited to and the Ralph Lauren App
- Focus on executing the new SEO strategy within the first 5 months of hire, delivering search-optimized copy for the project quickly and accurately
- Establish efficient end-to-end copy processes and workflows with cross-functional CX and SEO teams
- Adapt CX and SEO copy and content as region-specific information and functionalities evolve
- Advocate for copy best practices while balancing business demands and design/platform capabilities
- Lead customer-focused brand initiatives, including but not limited to Hospitality, Gifting, and Stores
- Support the digital copy team on seasonal brand campaigns and special projects where needed
- Partner with content marketing, brand creative, and digital design to develop content strategies and optimal messaging to drive global business in line with the global corporate strategy
- Partner with digital marketing and digital design teams to bring campaign and special projects strategies to life across digital creative
- Write and edit copy for campaigns and special projects across site, email, social, and digital marketing
- Present copy in internal reviews and meetings with senior leadership, assuming responsibility that feedback is absorbed and actioned upon
- Partner with brand copy and product copy teams when needed to ensure consistent messaging
- Use latest performance metrics and testing to inform content and copy strategy and execution
- A confident, versatile writer who can easily master new brand voices and deliver beautiful copy, quickly
- Experience executing SEO strategies and copy is a must
- Experience working in and establishing CX workflows in fashion or retail ecommerce is a must
- Experience writing digital advertising campaigns-website, email, organic & paid social copy-is preferred
- Excellent communication, organizational and problem-solving skills, plus the ability to function within deadlines, while working both independently and as part of a team
- Strong conceptual skills with knowledge of how copy relates to a customer's experience and digital designs is highly desirable
- Ability to represent Ralph Lauren Agency in meetings with stakeholders from across the company
- A personal passion for digital luxury and fashion retail
- Computer literate, proficiency with standard suite of digital software and social media
- Ad Agency experience a plus
-
Creative Copywriter
4 days ago
New York, New York, United States Onward Search Full timePosition Overview:We are seeking a talented Copywriter with a passion for crafting compelling narratives and engaging content. This role requires a strong background in copywriting, particularly within the advertising sector.Key Responsibilities:Produce captivating and persuasive copy for various communication channels.Develop innovative concepts that can be...
-
Copywriter
1 month ago
New York, New York, United States Michael Page Full timeAs a Copywriter, you will play a key role in crafting the voice of the clients brand and communicating the message to diverse audiences.Client DetailsTop-tier agency.DescriptionDevelop and write clear, compelling, and creative copy for various mediums including websites, blogs, social media, email campaigns, advertisements, product descriptions, and...
-
Junior Copywriter
1 month ago
New York, New York, United States AnalogFolk Full timeAnalogFolk is a global digitally native creative agency, independently owned since 2008. We have talented Folk across offices in London, Amsterdam, New York, Hong Kong, Shanghai, Singapore and Sydney.We deliver progressive solutions that change people's lives and fuel brand growth. We're proud to partner with some of the world's most respected and...
-
Senior Copywriter
1 week ago
New York, New York, United States Meet Full timeAbout the Role:Meet is thrilled to collaborate with a distinguished, independent healthcare advertising firm currently in search of a Copy Supervisor to enhance their exceptional and expanding workforce.This agency primarily operates within the advertising sector, focusing on various brands, and has recently secured a significant project in the Women's...
-
Senior Copywriter
3 days ago
New York, New York, United States Meet Full timeAbout the Role:Meet is thrilled to collaborate with a distinguished, independent healthcare advertising agency currently in search of a Copy Supervisor to enhance their dynamic and expanding workforce.This agency primarily operates within the advertising sector, engaging with various brands, and has recently secured a significant project in the Women's...
-
Digital Content Editor
14 hours ago
New York, New York, United States Impact Digital Group, INC Full timeAbout the RoleWe are seeking a highly skilled and experienced Branded Content Editor to join our team at Impact Digital Group, INC. As a key member of our content creation team, you will be responsible for developing and executing innovative branded content strategies that drive business results and social impact.Key ResponsibilitiesDevelop and Execute...
-
Healthcare Copywriting Specialist
1 week ago
New York, New York, United States Meet Full timePosition OverviewMeet is excited to partner with a dynamic Healthcare Advertising agency known for its innovative approach. This agency focuses on healthcare professionals (HCP), direct-to-consumer (DTC), and direct-to-patient (DTP) communications, catering to a wide array of pharmaceutical clients across multiple therapeutic sectors. They are in search of a...
-
Healthcare Copywriting Specialist
1 week ago
New York, New York, United States Meet Full timeAbout the Opportunity:Meet is excited to partner with a dynamic Healthcare Advertising agency based in NYC. This agency excels in HCP, DTC, and DTP strategies, catering to a wide array of pharmaceutical clients across various therapeutic domains. They are currently on the lookout for a skilled Copywriter to enhance their creative team in a hybrid work...
-
Healthcare Copywriter
1 week ago
New York, New York, United States Meet Full timeAbout the Role:Meet is excited to partner with a dynamic Healthcare Advertising agency. This agency excels in providing innovative solutions for HCP, DTC, and DTP marketing, catering to a wide array of pharmaceutical clients across multiple therapeutic fields. They are in search of a skilled Copywriter to enhance their creative team.Key...
-
Senior Copywriter for Healthcare Advertising
3 days ago
New York, New York, United States Meet Full timeMeet is thrilled to collaborate with a distinguished, independent healthcare advertising firm currently in search of a Copy Supervisor to enhance their dynamic and expanding workforce.This agency primarily operates within the advertising sector, focusing on a range of brands, and has recently secured a significant project in the realm of Women's Health....
-
Senior Copywriter for Healthcare Advertising
1 week ago
New York, New York, United States Meet Full timeMeet is thrilled to collaborate with a distinguished, independent healthcare advertising firm currently in search of a Copy Supervisor to enhance their exceptional and expanding workforce.This agency primarily operates within the advertising domain, focusing on various brands, and has recently secured a significant project in the Women's Health sector....
-
Senior Copywriter for Healthcare Advertising
1 week ago
New York, New York, United States Meet Full timeMeet is thrilled to collaborate with a distinguished, independent healthcare advertising agency currently in search of a Copy Supervisor to enhance their dynamic and expanding team.This agency primarily operates within the advertising sector, focusing on a range of brands, and has recently secured a significant project in the realm of Women's Health....
-
Senior Copywriter for Healthcare Advertising
4 days ago
New York, New York, United States Meet Full timeAbout the Role:Meet is thrilled to collaborate with a distinguished, independent healthcare advertising agency currently in search of a Copy Supervisor to enhance their dynamic and expanding team.This agency primarily operates within the advertising sector, focusing on various brands, and has recently secured a significant project in Women's Health. They are...
-
Senior Brand Copywriter
1 week ago
New York, New York, United States TUMI Full timeAbout TUMI:Since its inception in 1975, TUMI has been at the forefront of crafting exceptional business, travel, and performance luxury essentials. Our mission is to enhance, simplify, and elevate every facet of life on the go. With a perfect blend of impeccable functionality and innovative spirit, we are dedicated to being a lifelong partner for those who...
-
Senior Brand Copywriter
1 week ago
New York, New York, United States TUMI Full timeAbout TUMI:Established in 1975, TUMI is renowned for crafting premium business, travel, and performance luxury essentials, aimed at enhancing, simplifying, and beautifying every facet of life on the go. We merge impeccable functionality with a touch of creativity, dedicated to supporting journeys as a lifelong companion to those who move and create in...
-
Senior Brand Copywriter
1 week ago
New York, New York, United States TUMI Full timeAbout TUMI:Since its inception in 1975, TUMI has been at the forefront of crafting premium business, travel, and performance luxury essentials, aimed at enhancing, simplifying, and elevating every facet of life on the go. Merging impeccable functionality with a touch of creativity, we are dedicated to supporting journeys as a lifelong ally to those who move...
-
Editorial Director
14 hours ago
New York, New York, United States Impact Digital Group, INC Full timeAbout the Role**Job Summary:**We are seeking a highly skilled Content Strategist to join our team at Impact Digital Group, INC. As a Content Strategist, you will be responsible for developing and executing content strategies that drive business results and social impact.Key ResponsibilitiesContent Strategy Development: Develop and execute content strategies...
-
Senior Copywriter for Creative Solutions
1 week ago
New York, New York, United States TUMI Full timeAbout TUMI:Established in 1975, TUMI has been at the forefront of crafting premium business, travel, and performance luxury essentials. Our mission is to enhance, simplify, and elevate every aspect of life on the go. By merging impeccable functionality with innovative design, we strive to be a lifelong ally to those who are passionate about their journeys....
-
Content Strategist
14 hours ago
New York, New York, United States Impact Digital Group, INC Full timeAbout the Role**Job Summary**We are seeking a highly skilled Content Strategist to join our team at Impact Digital Group, INC. As a Content Strategist, you will be responsible for developing and executing content strategies that drive business results and social impact.Key ResponsibilitiesContent Strategy Development: Develop and execute content strategies...
-
Senior Copywriter, Brand Communications
1 week ago
New York, New York, United States TUMI Full timeAbout TUMI:Established in 1975, TUMI has been at the forefront of crafting exceptional business, travel, and performance luxury essentials. Our mission is to enhance, simplify, and elevate every facet of life on the go. With a perfect blend of impeccable functionality and innovative spirit, we are dedicated to supporting journeys as a lifelong ally to those...