Senior Brand Copywriter

2 weeks ago

New York, New York, United States TUMI Full time

About TUMI:

Established in 1975, TUMI is renowned for crafting premium business, travel, and performance luxury essentials, aimed at enhancing, simplifying, and beautifying every facet of life on the go. We merge impeccable functionality with a touch of creativity, dedicated to supporting journeys as a lifelong companion to those who move and create in pursuit of their aspirations. Our brand is available worldwide in over 75 countries, with around 2,000 retail locations.

Your Contribution at TUMI:

As a pivotal figure in managing and refining the brand's voice through engaging storytelling, you will create clear and persuasive copy, aligned with strategic and seasonal themes. You will lead the copywriting team and collaborate closely with graphic designers to develop both print and digital marketing materials, while also addressing requests from various departments including PR, social media, human resources, and customer service.

This position requires you to work on-site four days a week, with the flexibility to work remotely one day a week.

  • Oversee and manage the overall copy requirements of the company, ensuring a consistent brand voice.
  • Compose and refine marketing emails, website content, product descriptions, social media posts (both organic and paid), press releases, packaging text, in-store signage, SEO content, product knowledge, and internal communications.
  • Collaborate with global partners to review and approve international creative content, ensuring brand consistency across all markets.
  • Work across departments to produce content that adheres to brand standards.
  • Partner with designers to conceptualize and implement comprehensive seasonal campaigns.
  • Utilize customer insights and data to create inspiring and engaging content.
  • Transform technical product details into creative, customer-friendly language.
  • Stay informed about relevant industry trends and the sectors that influence our brand.
  • Act as the primary marketing contact for the company's Sustainability committee.

Preferred Qualifications:

  • A minimum of 6 years of professional writing experience in an agency, in-house, or publishing environment.
  • Experience in retail, with a preference for luxury goods.
  • A Bachelor's Degree in English, Creative Writing, Journalism, or equivalent professional experience.
  • A compelling portfolio showcasing creative thinking and a passion for storytelling.
  • Meticulous proofreading skills, with a keen eye for detail.
  • Ability to understand the nuances of voice across different mediums (email, web pages, print, social media, packaging, etc.).
  • Strong conceptual abilities with an understanding of the relationship between copy, art, design, graphics, and typography.


Why TUMI is a Great Place to Work:

At TUMI, you will experience a vibrant work environment, joining a community where each member is empowered with an entrepreneurial mindset. We value our associates as essential contributors to the organization and recognize their efforts. Our commitment is to foster a workplace that allows every individual to make a significant impact, providing the necessary tools for success—support for personal career development, professional training opportunities, and a stimulating environment—along with competitive compensation and comprehensive benefits.

Our Core Values:

  • INNOVATIVE BY NATURE. SUSTAINABLE BY CHOICE. TUMI is dedicated to protecting what matters most: your belongings and the planet we explore. We believe in our responsibility to preserve the beauty of our world for future travelers. By prioritizing excellence and quality, we ensure that every TUMI product serves a lifelong purpose, backed by rigorous testing standards, exploration of sustainable materials, and a global repair network.
  • PARTNERS WE BELIEVE IN. Our mission aligns with supporting the most vulnerable among us. We focus on three key areas: promoting well-being, empowering at-risk communities, and safeguarding the earth's natural beauty. Each year, we extend our philanthropic efforts to partners dedicated to making a positive impact, from supporting St. Jude Children's Research Hospital in the fight against childhood cancer to Waves for Water, which provides clean water to those in need.
  • DIVERSITY & INCLUSION. We are committed to fostering a diverse and vibrant culture, welcoming individuals from all backgrounds. Our dedication to diversity and inclusion empowers everyone to bring their authentic selves and unique perspectives to work every day.

The actual compensation offered will depend on various factors, including qualifications for the position and relevant experience, as well as other legitimate, non-discriminatory business factors specific to the role or location.

TUMI is an equal opportunity employer, committed to maintaining a work environment where all applicants, associates, customers, and others are treated with dignity and respect, free from unlawful harassment, discrimination, or retaliation.

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