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Product Marketing Executive
2 months ago
At Merge, we are transforming the integration landscape for B2B enterprises. The integration challenge is significant, with companies often dedicating extensive hours annually to connect with numerous vendors. Achieving alignment across sales, partnerships, product management, design, engineering, and customer success is crucial and can be quite challenging. The integration process often feels like an endless task.
Our Unified API allows developers to seamlessly offer integrations with a multitude of platforms. We are in search of a dynamic leader to spearhead the development, design, and support of enterprise-grade software that scales to millions of users.
Merge is on the lookout for a Head of Product Marketing to strategically establish and oversee our product marketing initiatives, driving Merge towards enhanced customer growth. We seek a leader who is deeply passionate about grasping customer requirements, delving into product intricacies, and crafting compelling messaging that promotes value-driven, innovative initiatives. This leadership position demands exceptional communication, leadership, and marketing expertise, and will involve close collaboration with teams across product, sales, growth, partnerships, and more.
Key Responsibilities:
- Develop Strategic Narratives, Messaging, and Positioning: Create and refine positioning and messaging (covering market, company, platform, product, and competitive positioning) to empower sales teams in closing deals, supporting successful product launches, and disseminating through all market-facing communication channels (website, sales communications, content, etc.).
- Engage with Customers: Interact with current and potential customers, advocating for their needs and motivations in brand and product roadmap, guiding the team to promote new concepts and maximize the Merge experience.
- Design Customer Journey: Establish and maintain a comprehensive customer journey for buyer personas in collaboration with revenue leadership; utilize this to implement acquisition, activation, and expansion strategies.
- Collaborate with Sales: Work alongside sales and other customer-facing teams to create proactive enablement materials, value tools, and strategies that enhance our ability to secure deals, advise customers, and enrich their experience with Merge.
- Educate Stakeholders: Inform industry analysts, prospects, and customers about Merge's vision and solutions through meetings, webinars, conferences, and trade shows.
- Thought Leadership: Contribute to event presentations, author engaging articles, and brief decision-makers to solidify our standing as a thought leader in the industry.
Ideal Candidate Profile:
- 5+ years of relevant experience in Product Marketing with a focus on strategic direction and ownership.
- Experience in leading a team of Product Marketers is advantageous.
- Ability to differentiate technical products for both technical users and economic decision-makers.
- Excellent written communication skills, characterized by clarity and conciseness.
- Engaging presentation skills effective in both small and large settings.
- Strong communication abilities to align with internal stakeholders, including sales, product management, and other marketing functions.
Compensation:
- The cash compensation range for this role is $175,000 - $230,000.
- Compensation packages are tailored based on various factors unique to each candidate, including skills, experience, and certifications. In addition to cash compensation, all full-time employees receive an equity compensation package.
Benefits:
- Unlimited PTO plus 10 company holidays.
- Pre-tax commuter benefits.
- Comprehensive health, vision, and dental insurance coverage.
- 401K Plan.
- One-time home office stipend of $200.
- In-office snacks and complimentary dinner for late work hours.
Merge is committed to being an equal opportunity employer, valuing diversity within our workforce. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected class.
